Running an online business is not as easy as many would think and there are many things that you need to keep in check for it to thrive. One of them is your website SEO. To generate more sales, you need to make your ecommerce site search engine friendly and this means optimizing your website for search. Best ecommerce services help you to establish a strong online presence. In 2018, the revenue generated from the ecommerce industry was $2.5 trillion in global sales, and that number is expected to hit $4.88 trillion by 2021. If you want to go get a share of these profits, then you need to get your SEO strategy right.
However, don’t rush to implement an SEO strategy that may not give you the right results. Reason being that SEO keeps changing and you need to do your homework first to see what will or what won’t work. Doesn’t despair, this article highlights some of the best time-honored techniques that if implemented properly, will really boost your overall site traffic and improve your sales tremendously.
1. Be Witty with Your Keywords
Unlike the old days where keywords were dropped anywhere in the content and they could still work, today things very different and keywords need to make sense in the context. When you decide to use keywords in your SEO strategy, ensure that it helps the user grasp the information you are passing on. Google has toughened the rules regarding keywords and if you are going to stuff them anywhere in your content, you may get penalized. That is not all, your keywords need to appear naturally in the content and shouldn’t obstruct the flow. You should also target the right keywords that are related to your products and services. You can incorporate keywords in your content, web pages, URL, headings, image descriptions, Metadata page titles, and emails. A great place to start with your keywords is Google AdWords. This is a great tool to help you find the right keywords. There are also other great keywords research tools to help you with your keywords. You should also focus on long-tail keywords to increase your chances of being found in the search engines. Besides being used by visitors when looking for websites, long-tailed keywords have less competition. They also have a high conversion rate compared to other keywords and search phrases.
2. Create Stellar Content
Keywords have no use without content and not just any content, the content should be relevant to what you are trying to promote. Content is not just a vehicle to drive keywords, it is a tool used to convert prospects into loyal customers. It is also used to engage with your audience and explain to them what you are offering. When visitors search the net for your content, they will come across several contents including those that are shared in social media. If you have not posted any content, chance of your website being discovered is pretty slim, in fact with all the competition, you wouldn’t stand a chance. Subsequently, if you dedicate yourself to writing the best most relevant content that is engaging to your prospects, they will definitely find it because great content sells itself. Great content presents an opportunity for you to build a relationship and try to convert them into loyal customers. Great content can be incorporated into blogs, videos, infographics, podcasts, animations, guest posts, how-to guides, and product reviews. At the center of inbound marketing is content. Combining the best inbound strategy and great content gives you the right ingredients to reach your prospects. Don’t forget to include your keywords and ensure that they are relevant to what you are discussing in the content.
3. Use Social to Reach Your Audience
Another powerful tool that can help you drive massive organic traffic to your website is social media. You should not underestimate its power. It is a comprehensive tool used in modern ecommerce strategies. The reason for this is that many consumers trust what other consumers say about a product. The social media platform is also engaging in allowing consumers to interact with their favorite brands. You should know that 80% of consumers rely on Facebook to make informed buying decisions. This shows that there is a huge opportunity in these social networks where you can reach new audiences to tell them about your awesome products and services. Take advantage of forums, groups, and communities to reach a greater audience. Instagram is another great venue to convince your audience about your products. By posting your product images on Instagram, you stand a better chance to convince your prospects using photos and images. Social media also presents a perfect opportunity for an organization to show its human side away from the corporate picture it always portrays. You can also use social media in your off-page SEO and also use it for direct marketing incorporating resources like Facebook Ads, and other forms of ads.
4. Go Local and Go Mobile
What changed SEO in recent years is the use of mobile devices. They changed the SEO best practices. Local content and products go hand in hand with mobile devices. Mobile devices have made it easy for local customers to search for locally available products. If you fail to make your website mobile-friendly, you won’t benefit from this aspect of SEO. You should also know that 30% of all mobile searches done today have local intent. If you are running a local business the best way to make your content discoverable is using Google maps. This ensures that your clients don’t just discover your business, but also know where you are located locally. After searching for locally available products 70% of the consumers are likely to visit the local store to make purchases or find out more about what you are offering. That is why you need to include Google maps in your SEO strategy to ensure that your local clients can find you and your products. If you want to spread your products to the rest of the world, you need to begin with your local audience first. If you manage to convince them and win their hearts, the rest of the world won’t be so hard provided you are selling high-quality products.
5. On-Page SEO
On-page SEO is crucial for any website including ecommerce stores. If you want to increase your site traffic, you must pay attention to on-page techniques. The reason being that on-page SEO improves the user experience of your website and also makes it easier for search engines to rank your pages. On-page SEO also helps to focus on improving the visual aspect of your website. This entails what your visitor finds when they first lay their eyes on the landing page. On-page SEO involves having unique and descriptive title tags, improved page load speed to lower bounce rates, writing a descriptive and alternative text for the images on your site, writing optimized headings with keywords and relevant descriptions, using internal links to improve navigation and indexing, and using sensible and easy-to-read URLs.
Final Words
As much as you want to thrive in your online e-commerce business, you also need to ensure that your SEO is well catered to. Creating a website is not enough to drive traffic in it; you need to make your website visible to search engines and your visitors. This is done through SEO so make sure you use the right strategy to get effective results.
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Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.
