With 2020 fast approaching, now is a good time for business owners to plan for the year ahead and find ways to attract new customers. There is no better time for implementing new strategies and making positive changes than the start of a new year, and there are many options for how you can do this successfully. For this to be the best year yet for your business, you must think about the wider world and the society that we currently live in, to identify the most effective ways to attract more customers to your company. Here are a few suggestions.
Improve Website Performance
Your website is vital for acquiring new customers, but it can also be difficult to convert visitors. If this is an area that you struggle with, then you may want to think about improving your website’s performance by switching to a web hosting company that can offer fast speeds and a reliable performance. No visitor will stay on a slow website in today’s day and age, so this is key for success.
Influencer Marketing
There are many highly effective forms of digital marketing that will be worthwhile in 2020, but influencer marketing is one that is really on the rise. Getting an influential figure to recommend your business to their following can have a huge impact on your success by boosting brand reputation and awareness, as well as sending more traffic to your site.
Improve Social Media Usage
Social media remains a hugely important tool for businesses to use, yet very few manage to use it effectively. You can attract more customers through social media by sharing content which will be of value to your target audience, by responding to comments and messages promptly, by encouraging more people to like and share your pages, and by using non-offensive humour to stand out from the crowd.
Make Communication Easy
Following this, one area where many businesses struggle and a source of great frustration for customers is communication. People often have questions or comments to make but find that it is difficult to get in touch with a business, and it can take days to get a response. If you can offer a live chat function and can respond to emails and social media messages swiftly, then you can win over more customers while also developing a positive reputation.
Stand for Something
In a time where there are many vital issues affecting the world, today’s consumer is becoming more selective and will opt for brands that share their viewpoints. This means that standing for something can make a big difference, but you must be careful that this will not upset or split people’s view of your company. Being ethical, going green and raising awareness/money for charity are all good options to consider.
If you want to increase sales in 2020, then these are all strategies worth trying. It is important to think about the world and consumer trends to develop the best strategies, and consumers are becoming increasingly complex, so business owners need to be intelligent and current when it comes to attracting new customers.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
