When customers go to Google to complete a search, guess what? Nearly half the time, they’re searching for something local. As a local business owner, you want your business to come up on the 1st SERP, every time. This is where local SEO comes into play.
Local SEO is a way to market your local business online and promote your services/products to local customers, while they’re conducting online searches. It’s all about meeting your customers, online, as they’re searching for you. And the best part of local SEO is, compared to other forms of advertising, there is no wasted exposure. You’re reaching customers the second they need you!
So how does local SEO work? BrightLocal states there are 5 key SEO services:
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Website localization - naturally including your physical location throughout your site.
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Citation building - ensuring your business is on online business directories, including your NAPW.
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Claiming your Google My Business listing
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Honest reviews and rankings - this shows that your business is trusted by your customers.
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Relevant backlinks to boost authority in your products and services
BCC Interactive, a premier Philadelphia SEO agency, has put together an engaging infographic, showing you 15 reasons why local SEO is more important than ever.
Cory Young is a creative and innovative internet marketer with 10 + years’ experience in digital marketing, with a specialization in Search Engine Optimization and data analytics. Cory is the founder of BCC Interactive, an SEO agency based in Philadelphia, PA. He and his team are experts at developing holistic digital marketing strategies that help businesses achieve their growth targets.
