How to Identify and Avoid Response Bias in Surveys

The best way to make data-backed decisions for your business is to understand exactly what your customers want from you. Most businesses figure this out by running customer feedback surveys to gather data about customers' pain points. However, it's important to make sure that you're structuring your surveys properly so that your results aren't skewed by response bias. Take a look at the guide from Chattermill below to learn more about what causes survey response bias and what you can do to prevent it:

Heidi Thiel

Heidi is a writer and content creator based in New York City. When she’s not covering business and tech pieces, you can find her in a coffee shop or taking a walk through Central Park.