With over 2 billion monthly active users, Facebook is the largest social media platform. As many as 90% of millennials and 77.5% of Generation X are active users of social media. To reach out to this vast audience, you need to have a definite plan of action.
Here’s how you can create a social media strategy for your brand.
Image via eMarketer
1. Define Goals
You must have a set of goals in mind when you start creating your social media strategy. Setting goals allows you to align all of your efforts to reach them successfully without many distractions. The goals also give you an idea of the way you need to market your brand and your products.
Do keep in mind that the goals that you define should be SMART (Specific, Measurable, Achievable, Realistic, and Timely). Your goal could be to increase your website traffic, improve your engagement rates, generate more leads, or even drive more sales.
2. Know Your Audience
It is necessary to know your target audience before you can start promoting your brand to them. You can define your audience based on their demographics, interests, values, and locations.
Along with that, you should also try to find out about their problems. Then showcase how your products can help solve their problems.
You must also have an idea of the type of content that they like to consume so that you can create exactly what they want to see.
Lastly, find out which social media platforms they use the most and ensure that you make your presence felt there.
3. Audit Regularly
Regular auditing can help you find out what’s working for you and what isn’t. It’ll also give you an idea of where you stand currently and what you should do to reach your goal.
Auditing helps you zero in on the type of content that gets the maximum engagement and the time when your audience is the most active. Based on these factors, you can optimize your strategy.
When you’re conducting an audit, you must also remember to compare your performance with that of your competitors. The comparison will help you understand where you need to push harder to beat them.
To understand more about social media strategies, check out this infographic by UTM.io.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the founder of Content Solutions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
