There are so many brands and businesses today with adequate content to feed the average internet user. This has led to a higher competitive rate and to rank higher, you need to devise new strategies that will put you ahead of your competitors. Research from The Huffington Post recorded about 11,250 ads that an average internet user is served per month. What makes your brand a considerable option for the next potential client to click through is how well you capture their attention, convincing them enough to choose you over others.
Digital marketing has evolved over the years and the marketing trends in 2019, if followed, could change the entire game for you.
Below are some top digital marketing hacks to follow in 2019:
1. Leveraging Video Marketing
Video is a great way to make your content visually appealing to your audience, and it has gained more recognition over the years. For most people, it is easier to watch a video explaining a product than to read a long post talking about the same thing. Videos simplify complex explanations. However, it is beyond just putting up a video, expecting your audience to embrace it fully. There are many factors involved in making a successful video that would rank higher with increased engagements.
Ensure your video is easy to understand and has a storyline, such that viewers are able to capture the beginning, the setup, and the conclusion. Also, include a clear call-to-action to increase engagement.
Recommended: Video Marketing – How to Incorporate Video In Your Strategies
2. Influencer Marketing Is a Clever Marketing Hack
Get influencers around you to advocate for your brand by strategically targeting people who are capable of being the right influencer for your audience. You can also use a name or face that your audience will recognize to endorse your service or product. This will help build the reputation of your brand and also help create more awareness.
Recommended: The State of Influencer Marketing 2019
3. Take Advantage on Social Media in Social World
Over 3 billion people around the world use social media today, which includes your audience and your competitors. The power of social media in the world today cannot be overemphasized, and every business looking to beat their competitors must explore this aspect of digital marketing. Social media is a great tool to connect your digital marketing efforts with what your audience wants. The best way to go about this is to listen to what your audience is saying through social media platforms and try to tackle that need or fix loopholes where necessary. Create appealing content for your social media pages through the use of videos and quality pictures with great descriptions of your products or services. Also, share industry updates and news, to allow your audience to know what is happening per time or what next to expect from you. This could build their trust in your company.
Recommended: Top 28 Social Media Tools to Make Your Job Easier
4. Craft the Best Possible Landing Pages
Your landing page could make or break your digital marketing efforts. What do readers see when they click on an ad? Whichever page they land on should have a purpose; it should include the content the reader sought for and a call-to-action.
Recommended: Does Your Landing Page Impress Your Visitors?
5. Optimize Meta Description
Optimizing meta descriptions could increase the visitors on your site, as it helps your page rank higher on Google. Including your brand, brand's name and a snippet of the content of the page could help you build credibility and increase your click-rate, as your audience already know the content to expect by just clicking the link.
6. Choose Proper Channels for Various Content
Choosing proper channels for your content is as important as the content itself. To get the right channel for content, start by knowing your audience. What channels does your audience use the most? If your content appeals more to millennials, you may want to look more into popular social media apps like Instagram and Twitter. You may also want to put out more video content as they interact best with them. Then, you work on evaluation and planning. See how your content aligns with your general marketing goals and how promoting the content could yield success. Finally, test, analyze, prioritize and optimize your content before pushing it out to the various channels it belongs in.
7. Make Use of Appropriate Images
Images give a better and clearer description of many things; it could make a piece of information more appealing. Images often tell a better story than words. When pushing out marketing campaigns, ensure you also work on your images. Put out quality images that would attract your audience to take a second look. If you would be using graphic design, hire a professional to uphold the reputation of your brand. It should also not be excluded in blog posts and landing pages, as it can be used to give a clearer description of a product or service better.
Recommended: 11 Evergreen Content Marketing Trends to Use Year-Round
8. Content Is Evergreen Hack
The beauty of trends is that it is ever evolving and you need to evolve with it, to avoid being left behind constantly. Content is king in digital marketing and should always be a priority. You could try out other hacks, and they would all not be successful if the content is poor. Do you want to stay on top of your game? Look into your content and see where to improve. Hire the best masterminds and work together to create a masterpiece.
Conclusion
Consumers are always looking for the best option and would go for one with more benefits to offer. What makes you different from the next person in the competitive race is how well you appeal to your audience and the significant thing that stands you out. These marketing trends might seem like the everyday hacks, but if you are creative with it, there will be a difference with time.
Mike Khorev is an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based digital marketing, web design, social media, local SEO and many other online marketing strategies.
