Weekly Content, Social and SEO Roundup (March 26 – April 09 2018)

Happy Tuesday!

We hope you've enjoyed a great weekend.

Following is this week's roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

10 Influencer Marketing Strategies You Should Follow

There is no doubt that influencer marketing has a lot of impact on today’s business world. Though major marketers have realized its value and are trying to integrate it into their marketing campaigns, they often fail at getting the desired results.

Here are 10 influencer marketing strategies that you should follow to improve the impact of your influencer marketing efforts and to grow your business.

7 Tips for Better Social Media Marketing

At this point, social media is probably the most important channel for businesses to promote their work and reach out to customers and clients. Social media platforms are also pretty useful in helping PR departments understand clients and their online behavior.

When every business is aware of this, social media campaigns need to be better organized and prepared and they need to use all the potential that a company has to offer. For this to be accomplished, businesses need to know both their audiences and competitors.

A Quick and Easy Keyword Research Workflow for Busy Marketers

Don’t you just hate it when you’re stuck on figuring out which keywords to target?

I mean, let’s face it, doing keyword research isn’t exactly sexy.

However, despite how monotonous the task might seem, you still need to go through it and find the right keywords since these little nasties can single-handedly make or break your marketing campaigns — regardless of how much time and money you pour into all the ensuing tasks.

4 Key Reasons Poor Social Media Could Be Destroying Your Brand’s Reputation

Social media is an excellent way to create brand awareness. Millions of people already connect via social media every day, so with the right social media presence and the right profile, you can promote your brand and your business to everyone.

However, the wrong approach to social media can also have a negative impact on your brand and your company’s reputation. A professional online profile has to be positive, interesting and engaging.

All You Need to Know about Starting Your E-commerce Store with Shopify

Looking forward to starting your online retail store but are looking for an e-commerce platform that is full of features, affordable and will increase your sales! A great E-commerce retail builder, Shopify is a famous website building tool. In the post, we are detailing its price, features with an introduction.

Well if you do, then you came to the right place as Shopify is one stop, all solutions for you.

Tips from Professional Experts on How to Use Hashtags on Facebook

Be it a small business house or a top-rated brand; every company on this earth uses Facebook as one of their major marketing platforms. While compelling copy and beautiful photographs are considered to improve the post engagement, the hashtags are a subject of discussion and still trying to get a foothold on the Facebook, unlike the twitter and Instagram where the use of Hashtags are popular.

Do hashtags work on Facebook? That is the common question. Yeah…Nope; it depended on various factors, after conducting a thorough research, I have found out that it somehow fails to achieve the desired result. But some of the pro-social media professionals say that if used properly hashtags can really boost the connection and can let you win the new audience.

The primary purpose of the hashtag in Facebook is to make things more searchable and discoverable and connect everyone based on the available Facebook data, but do your audiences really want it? Unlike Facebook, the twitter connects each post to the global conversation forum. The Facebook only connects to the immediate connections, not to everyone. Now, you can decide where the hashtags stand on Facebook.

Employing Metadata to Sell eBooks

Envision for a moment two books. Both are well-written, exceptionally valuable volumes on a subject in which the vast majority of the population has an interest. The books co-exist side-by-side on a digital bookshelf, but one of them consistently outsells the other by a significant margin. Upon closer examination, we find only one substantial difference between the two of them. The first book’s author understands the importance of employing metadata to sell ebooks. The second book’s author doesn’t and is wondering why it doesn’t sell.

Get it?

Good; here’s how to be the first author rather than the second.

The Beginner’s Guide to Pinterest for eCommerce Promotion

Pinterest is a social media platform and “information discovery system” that has rapidly become a major force in advertising and marketing. The company encourages users to share and spread ideas through “Pins,” images that are saved on user’s “Boards,” allowing them to create catalogs of ideas that interest them. Leverage Pinterest for eCommerce to build a following for your online store: use these tips to grow your online audience.

7 Powerful UX Tools Every Designer Needs to Know About

Designing for user experience (UX) is one of the most complex and challenging aspects of website design in 2018. The good news is that as the field expands, so do the options for designers looking for tools to help them craft sites that users will enjoy spending time on. Here are seven UX design tools every developer and project manager should have at their disposal.

From Around the Web

Infusionsoft Case Study: How Yvonne Halling Grew Her Leads By 450%

I’m fascinated by Emil’s story and decided you people would love to read it too.

Emil Shour was hired by SnackNation.com and was assigned his first job; to get backlinks for the business.

At that time, the business was facing difficult times and most of their blog section was filled with generic blogs, which did almost nothing to increase their business.

Emil explains how desperate the situation was, “When we first started out, the blog had a couple of okay posts. We weren’t going after keywords that were outside of our really tiny niche. There’s only so many things people are looking for in terms of office snack delivery.”

It didn’t take long for Emil to realize that they were approaching the problem from the wrong angle.

The only thing left to do at that stage was to avail the magic of Google and that’s what Emil did.

And all it took was just one blog to change the business around.

The Ecommerce Guide to Flash Sales (With Examples)

In 2012, J.C. Penney stopped promoting sales and offering coupons. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right? Except, in 2012, sales for J. C. Penney actually dropped 25%.
J.C. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” People were more likely to buy when they felt like they were getting a special deal, instead of an "everyday low price."

17 Google Marketing Tools You Should Be Using

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer.

How to Manage and Analyze Your Social Media Marketing in 1 Dashboard

Need a better way to manage your social media marketing activities?

Looking for a tool to show you performance metrics from multiple accounts in one place?

In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels.

How To Select The Best Stock Footage To Create Compelling Visuals For Social

Want to find the best stock footage to create compelling visuals for social media? If you use visual assets on social, then this post will help you to up your game when it comes to stock footage – whether it’s photos or graphics or videos.

We break down the different types of stock footage, how to search for the right stock image or video and the best stock footage libraries to use.

Latest Jobs

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If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

Team Visual Contenting

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.

It’s what we do at Visual Contenting.

We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.

It’s time to TELL YOUR STORIES WITH PICTURES!!!

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