Weekly Content, Social and SEO Roundup (February 04 – 18 2019)

Happy Monday!

Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

Ultimate Design Trends eCommerce Websites Should Implement in 2019

There is a very big difference between trends and fads. Trends are influential, they matter, they are here to stay. Fads show up, maybe boost your conversions and leads for a month, but that’s about it. This article is about trends, about things we believe that will truly influence website design for 2019. Now, whether you like it or not, you need to hold onto to trends. What is regular design practice today, something basic and mundane the lack of which makes your website look amateurish, was once a budding trend. So, if you want to get an edge over the competition, if you want to avoid stagnating, you want to always hold your ear to the ground. Below are some trends we expect will be relevant for eCommerce website design for the year 2019.

Mastering Marketing Automation As A Competitive Advantage

Today, technological innovations continue to disrupt and reshape how various industries operate. One of the most popular trends that has generated a lot of attention across numerous companies is definitely automation. Automation, as its name suggests, is the process of automating various tasks. In most cases, companies automate mundane and repetitive tasks to save money and time but automation can easily go beyond that today.

In most cases, companies leverage automation in marketing, in order to improve the efficiency of their efforts. Automation as a concept has existed for a long time now but only recently has it experienced major improvements and advancements.

8 Tips for Restaurant Marketing

If you want to remain competitive both outside and within your local area, then marketing your brand is essential. It’s particularly important for restaurants because they’re constantly competing with dozens — if not hundreds — of other brands. If a business serves food, it's a competitor. It doesn’t matter whether it has a similar menu or not.

Before you get started, arm yourself with some tips that can help you build an excellent restaurant marketing campaign.

How Schema Markup Helps Achieve Higher Conversion Rate

Retail firms and businesses can get close to a 30% increase in the volume of organic traffic by employing structured markup. Schema markup is a code that is placed on your website with the goal of helping search engines return additional informative results for the users.

Statistics show that on average, websites using schema markup rank four positions higher in terms of Search Engine Results Pages (SERPs) than those without. Yet, over 50% of companies featured on Fortune 500 are not using Schema markup!

Finance Options for Startups or Expanding Businesses

It is no secret that in order for a business to grow and succeed, it will need to be adequately financed. Launching a startup business can be a considerable expense, which is why it’s vital that you get the operation up and running to a high standard. Otherwise, it will be difficult to succeed. Even once a business has found a degree of success, entrepreneurs often still require further funding in order to grow the company. This can be difficult, but there are many different funding options available which could help your business to grow and reach the next level. Here are a few suggestions:

Tips for Email Marketers Looking for More Work

In the world of internet marketing, online businesses, and entrepreneurs, email marketers have much room for growth and career development. Top performers are quickly scooped up and kept working all year round, but that doesn’t mean that lesser well-known people and novices can’t also do impressively well. First, you have to pull out all of your tools of the trade and dust off those tricks you have up your sleeve. Know when to make suggestions to your clients and when to do more research before making a peep. Also, you have to stay on time of the trends, software, and changes that happen within the industry every single day. Next up is a list of tips that every email marketer needs to have at their disposal.

Tools Every SEO Should Use to Analyze Website Traffic

You might have thought that you’d done everything possible to make your site rank among the top search results, but in a situation where the competition, offering the same services as you, never stops, you’ll need to be on your toes always. Every now and then, Google changes their ranking algorithm and you’ll need to adapt to it. But the problem is that no one really knows how Google evaluates what sites to show whenever a search query is entered.

There are a number of tools, some free and some not, that help you analyze your website the way Google does. Achieving this might be difficult to carry out personally, especially when you need to reach out to other sites for backlinks to your site. This is why it’s advisable to make use of digital marketing sites likeanalytics pro, they are very skilled at improving your website traffic.

The Importance of SEO for Any Business

In very simple terms, SEO is the way in which users find websites by typing in specific keywords. Keyword research predicts and analyzes what the potential customer may be searching for and bring up websites that correspond with their search. If used correctly, business websites should notice their website raising up in the search engine, with the opportunity to generate a significant amount of sales. Yet, many entrepreneurs overlook the benefits of SEO and often fail to use this technique as part of their marketing strategy.

Why is SEO so important to overall business success and what are the main benefits for using this practice?

From Around the Web

Weekly Content, Social and SEO Roundup (February 04 - 18 2019)

Latest News

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