Move over traditional marketing.
Influencer marketing is changing the way brands promote themselves. It isn’t just about advertising your products anymore. With influencer-generated content, brands can create brand awareness and create more engagement.
If you still aren’t leveraging this trend, it’s time to take the plunge. Still on the fence? Check out how the benefits of influencer marketing:
You Can Boost Your Reach and Engagement Rate
When you partner with an influencer, you can easily reach out to their audience. It’s a great strategy to boost your reach quickly. Plus, an influencer in your niche is likely to help you reach out to a relevant audience. Through influencer-generated content, you can pique their interest and engage them.
You Can Shorten Your Sales Cycle
By partnering with the right influencer, you can reach out to those people who are actually interested in your product. By using a targeted approach, you are likely to shorten the sales cycle. An influencer’s recommendation can influence their followers’ purchase decisions.
You Can Build Your Credibility
Influencers create content and engage their audience regularly. They invest a lot of time to win their audience’s trust. If you partner with them, you can piggyback on their credibility and reputation. Subsequently, it can boost your brand image as well.
Pitfalls of Influencer Marketing
As you can, there are a lot of benefits that you can reap from influencer marketing.
However, if you are not careful, your business can suffer losses as well. It’s a risky business because your success depends on how the influencer delivers your content. It can swing either way.
That’s why it’s a good idea to invest some time in finding the right influencer for your brand. Instead of just looking at the follower count, you should also check out their engagement rate and reputation.
If you are not sure about running an influencer marketing campaign on your own, you can always seek the expertise of influencer marketing agencies.
Not sure which agencies to work with?
Check out this post on shanebarker.com for a complete list of the best influencer marketing agencies.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the founder of Content Solutions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
