The first time you come across a mobile app, one of the first things it asks you to do is if you want to enable push notifications. Some casual users may find this feature convenient, but a large number of people also find it annoying and just disable it. Despite these mixed reactions, you can’t deny that it’s an incredibly useful tool that provides convenience to both consumers and marketers.
Making good use of push notifications has turned into an absolute necessity for mobile app marketing. Statistics indicate that push notifications can boost app engagement by as much as 88%, while 65% of users who use push notifications open the app a month within the setting is enabled.
By informing your users of important news and updates, your audience stays engaged and is constantly being reminded to check in from time to time. Even though its primary purpose is to notify users of app updates, reminders, or promos, a lot of marketers overlook its ability to collect accurate customer data. Similar to receiving a text message, push notifications have an open rate of 90%. This behavioral pattern gives businesses an excellent opportunity to inspire favorable actions and transforms how marketers use customer data.
It can convince consumers to answer surveys, display their current location, share their likes and dislikes, and even the kind of device they’re using. All these pieces of information will prove to be very valuable when you start creating your campaigns. Other than helping you produce better strategies, push notifications can give you a deeper insight into how you can improve your product or service further. Over the years, marketers, entrepreneurs, and like-minded developers have started to see what push notifications can bring to the table. As of today, they’ve already gone beyond mobile devices and have been integrated into the systems of desktops and websites.
However, keep in mind that this doesn’t give you a reason to flood your users with notifications. Just like any other marketing tactic, there’s a right way to do things to acquire optimal results. Take a look at this infographic to learn how you can gain accurate customer data from push notifications.
![Mobile Marketing Lessons from Sending 40 Billion Push Notifications [Infographic]](https://visualcontenting.com/wp-content/uploads/2018/08/push_notification_engagement_tips_header-1-scaled.jpg)
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