According to Autopilot, about 23% of decision makers consider brand awareness and brand recognition as their top priority. Unfortunately and shamefully, what’s shocking is that only 8.5% of decision makers consider consumer retention as their top priority. When it comes to consumer retention and customer acquisition, mobile push notifications play an important role. It can be used by content marketers to optimize leads, generate valuable leads and maximize profits.
Today, I shall walk you through a few tried and tested promotional practices that help you reach the highest engagement with your audience. If you are keen on increasing your business-branded mobile app installations and active users, read on.
#1: Forge Strategic Partnerships
It’s important to master the art of forging strategic alliances. And yes, location based strategic partnerships often yield rich dividends. To begin with, identify all your competitors in your area / location. Subsequently, look for those companies which aren’t your business competitors but have the same target same audiences.
Here is an example.
Let’s say you own a coffeehouse chain or a café. Forge a strategic alliance with a nearby movie theater and offer cross-promotions. Ask your alliance partner to reciprocate by promoting your stuff. You can keep your audiences informed on cross-promotions and offers by using push notifications.
#2: Espouse Mobile-First Strategy
According to Statista, global mobile app revenue in 2015 stood at $69.7 bn. By 2020, it is expected to amount to a whopping $188.9 bn. Such colossal numbers can be attributed to phenomenal in-app advertising. More often than not, in-app advertising results in in-app purchases.
Mobile first strategy is a trend in website development. It can be defined as a consumer-focused web design approach in which web designers build websites by adhering to mobile phone constraints (small screen, small size, and slow processors). The site is subsequently improved for desktop and big screens usage.
Bootstrap framework should be used for website development. Website should be adaptive and responsive. And yes, it’s important to understand your prospective vendor ecosystem. Evaluate all the product and service offerings of your prospective vendors and check if they are in line with your mobile-first strategy.
Mobile app should complement your website. For all intents and purposes, mobile app should be used to build a robust sales avenue. Besides encompassing pre-ordering and delivery options, your mobile app should entail enough provisions to let you initiate and conclude targeted campaigns, offer cost-effective and location based discounts etc. This is where push notification techniques come extremely handy.
#3: Leverage Deep Links
Ever heard of deep linking?
To quote Wikipedia: In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website, rather than the website’s home page
How can you use deep links to your business advantage?
Use deep links to direct prospects from your corporate social profile pages such as Twitter, Snapchat, Facebook, Instagram etc. to your app. You may use YouTube as well. In case you manage and own a YouTube channel, embed a deep link on YouTube. It’s more or less like adding a CTA (Call-to-Action) button.
#4: Influence and Inspire Customers by Using Referral Programs
It’s important to transform existing loyal customers into brand advocates. This is possible only if you succeed in building long-term relationships. Brand advocates spread the good word about your brand and help you acquire new prospects.
In their endeavors to acquire new customers, brands spend a fortune on paid advertising and industry influencers. This strategy isn’t ineffectual though. There’s a better and cost-effective alternative: Referral programs.
Viral campaigns can be created by using referral programs. Reward based gamification tactics such as points for referrals, points for repeat purchases, welcome gifts to the first time users etc. should be used. Mobile push notification services should be deployed to promote reward based gamification offers.
#5: Motivate Your Employees
Train and educate your employees. Your digital marketers should have expertise in using device based push notification software. They should be able to initiate, monitor, guide, control, evaluate and conclude push notification campaigns. Motivate your employees to exceed expectations.