I'm sure you are tired of hearing about Instagram, and you've asked yourself some time, should my company have a profile on this social network? Instagram accounts for companies usually have a lot of pull, yes, you have to know how to use them and take advantage of the great opportunities offered by the platform. If you want to know how to do that, you are in the right place.
Instagram is one of the most popular social networks. With more than 200 million users, it is already a trend, both in individual profiles and in Instagram profiles for companies.
The success of Instagram is due in large part to the great addiction it causes. When we log in, we are not only living a moment of leisure, but we are also facing a huge showcase where we can see everything that brands offer: new products and offers.
Not Any Company Is Worth to Have Instagram
Although it is true that Instagram for companies gives great advantages to brands, not any company is worth to have a profile. Each social network is very different and both the content and the way of communicating change. That is why sometimes, certain social networks are not valid for all companies.
It is essential to take maximum care of communication with our customers or potential customers and create a good reputation online. Before creating a company profile on Instagram, ask yourself the following questions:
- Is my target audience there?
- Will I make my products or services more visible?
- Will the reputation of my brand improve on such a platform?
- Will I be able to update it frequently?
- Will I know how to use it correctly?
If you have not answered yes to all the questions, do not worry! If you have affirmed at least two of them, I think you are ready to open an Instagram account for your company.
Recommended: 20 Tips to Organically Market Your Brand on Instagram
Instagram Strategy for Companies
The next step is to add an Instagram strategy to your Social Media plan, which should aim to reach more customers and boost your brand.
Here are 9 actions to include in your strategy and so you can get the most out of this incredible social network:
1. Account Name
Let's start well, please. In this first step you have to be as simple and as plausible as possible: put the name of your company. If that username has been chosen, make simple variations so that users can find you easily. For example, if your company is called “Harry Dee” and the name “HarryDee” has been chosen, add a short script at the beginning or end.
It remains subtle, and they will find you equally.
2. Description of the Account
It should only take you a couple of lines. Briefly explain what your company is doing and if you can leave them with honey on their lips, the better. Using the two examples below:
Shoes at a good price in L.A.
Comfort or elegance? Shoes with great offers in the center of L.A. We will wait for you!
They say the same, but the second sentence gives us a chance to, at least, see a bit more about the company's profile. Look for that differentiating point so that the user wants to follow you.
Add the URL of your web page in the description to gain traffic, and they can see everything about your brand.
3. Profile Picture
Again, simplicity will make you win. Choose an image that represents your brand. My advice is that the Instagram profiles for companies use the logo for the profile picture because the size is small and it is the ideal place to place it.
4. Facebook and Instagram Are Already Walking Hand in Hand
A great tip: Link your Instagram account with your Facebook account. This way you will be able to redirect the traffic of followers from one platform to the other. This is not about saying and putting the same in both networks. You should modify the messages and the content, even though you are saying the same thing.
Recommended: Pro Tips to Gain Likes and Maximize Reach on Facebook Organically
5. Upload Images with Quality
This is one of the main keys of Instagram. It is probably the most visual social network, and you cannot upload anything. Use images related to your brand, or if you sell products, show your best face by uploading good artwork.
6. Use Hashtags
For me, the hashtags on Instagram are a very important tool. Through them, you can reach countless people or brands of your interest, and that is why you must use them correctly so that people interested in your product or service can find you easily.
Make hashtags words that have to do with what you offer, and if it is the day of something special, it is worth adding it to gain a little more visibility. Remember not to abuse it. A photo with too many hashtags becomes heavy, and people might lose interest in it.
Recommended: 6 Instagram Marketing Tips for Businesses
7. Interact
Give likes, comments, answers, write and so on. All this will help boost your brand on Instagram. Interactions are essential to gain the trust and feedback of users. If they see that you are listening to them, that you answer everything they ask you and that you interact on a daily basis, it will be easier for them to follow you and become potential clients.
8. Do Not Abandon It
You must create a publication calendar that fits your needs and objectives. You don’t have to make a post every day. If you have an active profile and the followers see that they might develop an interest in you. Every content has a moment, so you need to consistently post quality content to retain existing clients and attract potential clients.
9. The Power of Apps
In addition to using apps that improve the images that you upload to your company profile, you must take into account other types of tools that will help you find out if your strategy is working properly. There are lots of these tools on the internet.
Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.
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