If you are banking your online social media success to happen with Facebook and Twitter, you may want to rethink your strategy. The truth is, neither are the leader. Social media is the primary pathway that people use in today’s digital world. If you aren’t on the right track, you will find yourself way behind your competition.
Having over 700 million active monthly users, Instagram has a much more engaged audience with less competition from other social media leaders such as Twitter and Facebook.
This information provides businesses the opportunity to market their service or products to more interested and targeted audience without investing a vast amount of money on paid advertising
Bradley Shaw from dallaswebsitedesign.com came up with these six instagram marketing tips for Businesses. Whether your approach needs an update, or you are a newcomer to the social media giant, you will find the following information on Instagram Marketing Tips for Businesses useful.
Express What You Have to Offer in a Creative Way
Instead of placing your primary focus on the service or product you sell, make it about a solution you provide. With Instagram, it is vital to contribute value to your customers and look good while you do it.
Never minimize the fact that your most valuable assets (and often downfall) on this social media network is the visual content.
If your company is in the service-oriented category, focus on highlighting the process of providing the service. Showcase your business culture while sharing the mission with the world.
Alternatively, you can just share valuable how-tos and handy tips.
On Instagram, you also have the option to upload short videos (boomerangs, like GIF’s) videos up to one-minute and photos.
Use Instagram Stories
Instagram stories are a big success for businesses. Such stories have slideshow formats that are only live for a 24-hour period. However, you can save them to your devices to re-use later. This feature is a close competitor to Snapchat and its story feature. Here is a list of benefits accredited to using Instagram stories for brands:
- The stories location is directly beneath the Instagram logo at the top of the follower’s timeline.
- Your Instagram captures behind-the-scenes footage that does not require high quality as your regular posts.
- Instagram makes it simple to explore varied content types: Such as short Video, boomerangs, live video, Video filmed backward, photo, and video filmed backward.
- The ability to tag various accounts which is perfect for influencer and collaborator marketing.
- Fun features such as like Text, stickers and face filters, help you edit images on-the-go.
- Story search for locations and hashtags make them more discoverable.
- All videos and photos you add will play in the order they were added, and you have the option to add as many as you would like.
Instagram Story ads became available to all businesses worldwide in March 2017. You can use these ads to target fresh new audiences along with call-to-actions to your collages which are helpful for promotions.
Create a Champion Profile
As a business, you more than likely do many things and offer a lot more solutions that just what your profile list. Do yourself a favor and don’t get caught up in struggling to fit all that you do into 150 characters.
Place your focus on your next big thing or your most crucial USP. Whether it is a promotion, product launch or event.
With the only clickable link being in your bio section, make a habit of doing frequent updates. Most businesses only use this feature to link to their site. Take advantage of it offering so much more.
The social media giant has also launched the favorable Business Profile and paid advertisements. With the Business profile, you can add your phone number to your biography section.
By doing so allows you to have access to a deep-seated amount of analytics data that is typically unavailable without the right social media tool.
Take Your Customers Behind-The-Scenes
Consumers have a curiosity about the production of the products they buy. Your Instagram offers the ability to show your customers the full lifecycle of their favorite products.
This is especially important for businesses that market Fairtrade or environmentally friendly products. Use source photography to illustrate how products are made – from the core material to production and its distribution.
If you are not good at coming up with the best stuff to use, you can do as many Instagrammers do–share notes, filled blackboards or whiteboards, and sketches.
Every business does thorough brainstorming to come up with ideas. You too can take a fantastic picture and upload it to your followers.
You may discover that it is best to test a few different post styles until you find the best one that engages the audience. Thanks to this fantastic new feature, your Instagram lets you file your post instead of deleting them.
Expand Your Audience with #Hashtags
Hashtags! Everybody loves using Hashtags. So, it’s time that you too use a hashtag to expand your reach. Hashtags can be about one specific detail or just anything in general – all that’s matters are that they have a connection to your business.
Be sure also to set up your original company hashtag and use it moderately on Instagram. By doing so, you are making it more accessible for the individual to find content related to you as well as your primary account.
It is the best to use three to five hashtags, even though the maximum amount per post is 30. Be sure to take the opportunity to use your brand-specific hashtag as well the other more popular ones to increase the chances of the discovery of your content.
For example, you can add hashtags like #tbt, meaning “Throwback Thursday” or “#instagood” and join the 300 million times users post it. Moreover, don’t leave out the industry-specific ones.
Also, be adventurous with how you use hashtags. These can be in a comment, at the end of a post or worked in the actual post itself.
Mention Others and Collaborate
Instagram is in the forefront as of the most influential social media outlets because of spotlighting collaborators and sharing consumer success stories.
Even if you do not regularly partner with a non-profit organization, you can contribute to charity or do a fundraiser throughout the year as a mean of making a successful collaboration.
It is all great if the group lines up with your brands mission and values. Keep in mind not everyone is watching hashtags on their social media accounts, so tagging a specific account is typically the best choice for you to get noticed.
If you are still not sure about adding your business to Instagram, you can watch their webinar for more information. Let’s us get you started on Instagram so you too can take advantage of having a successful marketing campaign that reaches millions.
We hope these five Instagram Marketing Tips for Businesses will advance your performance and gain new customers. Please leave a message to let us know which of these suggestions were most beneficial to you, and let us know about other practices that have worked for you.