Happy Tuesday!
Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
How to Overcome the Roadblocks to Effective Content Marketing
Content marketing involves sharing something through information. When it comes to business, it involves sharing insightful or educative information that will make an impact on the reader’s lives. Content marketing not only helps in changing the lives of the readers but it also hopes to get the readers purchase good, service or expertise connected to the information given. In a nutshell, it involves sharing important and relevant information to a particular targeted audience in the effort of getting a profitable response.
4 Steps to a Successful Digital Marketing Strategy
This infographic from Seychelle Media discusses about 4 steps to become successful with your digital marketing strategies.
A certain methodology to digital marketing includes:
- Attract
- Engage
- Convert
- Inspire
This is how you can turn every visitor into your brand ambassador in your digital marketing strategy. Read more via following infographic.
A Comprehensive Guide to Use Instagram Stories for Small Business
Are you using Instagram Stories to engage with your audiences, attract new leads and generate more sales?
Instagram Stories is a collection of 15-second photos or videos that stay view-able for just 24 hours. It gives you an opportunity to informally promote your business and brand identity, but using it to connect without being too pushy is key.
This infographic from Headway Capital is your comprehensive guide to use Instagram Stories for your business.
Voice Search – Why Everyone Is Talking about It (and Why You Should Join the Conversation)
Voice search is a (cool) way of searching or browsing the internet by giving a voice command instead of the traditional way of typing in a query. Although this function can be used on both desktop and mobile devices, it is more popular on mobile devices.
In its initial stages, voice search received a lot of flack due to the fact that it got quite a number of voice commands wrong (word error rate was high), leading to user frustration. Today, the word error rate is so low voice recognition software is close to flawless. This means Siri, Bixby, Cortana, or whatever assistant you use now understand you perfectly (more often than not) and will give you the exact information you require.
How to Effectively Use Visuals in a Content Marketing Campaign
Content marketing is no longer just about powerful writing. Creating compelling blog posts, social media updates, email newsletters and other types of content hinge on your ability to design engaging visuals to complement the text.
Yet despite research that shows the value of the visual, only about a third (30 percent) of marketers create their own images. With the sheer volume of content created daily, it’s imperative for marketers to know how to design and develop compelling images to accompany the words they carefully craft on a brand’s behalf.
Top 25 Digital Marketing News Sources You Need to Be Reading
This infographic from WordStream discusses about top 25 digital marketing news sources you need to be reading.
How Much Brand Governance Matters in Digital Era?
In today’s market, we think of brands as being a title and a logo, albeit well made. However, a brand has a much deeper storyline, a much more meaningful presence, which governs how customers view their entire experience with your company. You never know who is watching, how deeply they are researching, and what they are reading about you unless you control the message from the first color impression of your website to the last interaction with your customer service.
Best Content Marketing Tips for Beginners
There is a whole deal going on with content marketing. Digital marketing also makes it easier with lots of ways of distribution to make a particular content reach a particular reader. It’s way cheaper if we are to look at the price of the outbound marketing.
7 Easy Ways to Create More Engaging Social Media Videos
Videos have slowly but surely grown to dominate the social media landscape, and for good reason. Each and every year more and more viewers are watching more and more hours of video across various social media platforms, and that trend does not show any signs of dissipating anytime soon.
As much as more people are watching more videos on social media however, the number of videos that are being uploaded has increased as well. In short if you want to create social media videos you’ll be up against a lot of competition – which is why it is crucial that your videos are able to engage viewers effectively.
From Around the Web
Weekly Content, Social and SEO Roundup (August 21 - August 28 2018)
Latest News
If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.
If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.
Following are some latest news:
https://visualcontenting.com/news/abtasty-free-ebook-turn-content-into-a-source-of-income/
https://visualcontenting.com/news/convince-9-minute-webinar-5-ways-to-boost-your-results-on-facebook-and-instagram/
https://visualcontenting.com/news/latermedia-has-joined-the-pinterest-marketing-partner-program/
https://visualcontenting.com/news/ducttape-new-course-on-linkedin-about-mobile-friendly-marketing/
https://visualcontenting.com/news/andyvandyke-free-twitter-training-to-get-15-leads-a-day/
You can read more news here.
Latest Jobs
| Job Title | Company | Location |
| VP, Marketing Strategy @usbank | U.S. Bank | MINNESOTA-MN-MINNEAPOLIS |
| Vice President Marketing @ABBgroupnews | ABB Group | MEMPHIS, TENNESSEE, USA |
| Division Chief Marketing Officer @VibraHealthcare | Vibra Healthcare | MA -WORCESTER AREA |
| Social Media Editor @Ranker | Ranker | REMOTE |
For more interesting jobs, visit our job site.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.
Happy marketing!
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
