There is a whole deal going on with content marketing. Digital marketing also makes it easier with lots of ways of distribution to make a particular content reach a particular reader. It’s way cheaper if we are to look at the price of the outbound marketing.
Let’s take a look at some stats:
Content marketing is about 60% cheaper than outbound marketing, and will produce 3x more result and leads. Content marketing is about 60% cheaper than outbound marketing, and will produce 3x more result and leads. Click To Tweet
About 88% of those B2B marketers generally use content marketing when choosing their content driven marketing strategy. About 88% of those B2B marketers generally use content marketing. Click To Tweet
Those who make content see the conversion rates about 6x higher than those who actually use the traditional marketing. Those who make content see the conversion rates about 6x higher than those who actually use the traditional marketing Click To Tweet Also, the former see about 7.8x more site traffic than those who don’t make use of content marketing. B2B marketers who use content marketing see about 7.8x more site traffic than those who don’t Click To Tweet There are about 200 million people who use ad-blockers to avoid seeing paid ads. There are about 200 million people who use ad-blockers to avoid seeing paid ads Click To Tweet
Following content marketing tips may help you get started with your first content marketing campaigns.
Your Content Needs to Be Flawless
If you want for things to work smoothly, then you need to be careful about the way your content is written. The text has to be flawless – which means that you must not have spelling or grammar mistakes. If you want your marketing campaign to be a success, you have to double-check everything you write and share. If you don’t really know how to be a great writer or you just miss the details, you need to seek the help of a professional, or just a proofreading tool.
Be Relevant
If you want your business to be a success, you need to find a way to be relevant for your customers. The thing is that you don’t really have to be in a fancy niche to be successful, all you have to do is to understand your people and to know your products.
When you’re writing the content, you need to be specific about the thing you’re writing. Be helpful to your audience. Keep in mind that you’re not only writing for customers, but also for potential customers, so don’t try to hard-sell your product. If you’re looking at the whole picture, you’ll get great content and brand awareness will come through its shares on the social media platforms.
Think of Content Marketing Goals
If you want to have success with your business, you’re going to need a road map. Remember that this is a journey, even if it’s all new to you, and you’ll need something to guide yourself from.
Ask yourself millions of questions. See what’s the goal, after you created and promoted the content. Perhaps it’s brand awareness, or you just want more sales. It’s best if you set some goals at the beginning –it’s the best way to start your journey.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
