Happy Monday!
Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
How to Spice Up Your Content Like a MasterChef
Conjuring up content creations to drive your content marketing strategy isn’t as simple as a single formula. Rather than following a recipe, masters of content create their own mix of ingredients and so can you.
When you create content like a MasterChef, you’ll find that luxurious blue ocean and uniquely stand out. So, reaching the high standards of Chef Ramsay in the content dishes you serve means exploring to find your “original” for delivering your particular winning content recipe.
Three Practical Ways to Use Instagram for Your Business
The inception of Instagram Stories in August 2016 connected millions of users to brands they love and follow. And for socially engaged brands, Instagram Stories, with its 300 million daily viewers, provide a thinking outside the box approach for promoting their business.
Get it right and your brand can engage followers with fresh and juicy content that creates loyalty and, of course, encourages future sales.
Wondering how to go about it? Here’s how to leverage this tremendous social feature for your business.
Mobile Marketing Lessons from Sending 40 Billion Push Notifications
Push Notifications are pop-up messages that appear on the mobile lock screen sent directly from a mobile application installed on the device. What separates these messages from the standard SMS text is the free will to opt-in or opt-out to receiving these. People decide to opt-in based on the perceived value they can expect to receive from these messages. What can be done to increase the chances your users will opt-in and continue to engage your push notifications?
After analyzing 40 billion push notifications, CleverTap has discovered industry, time, and user-specific open rate statistics. Depending on the industry your mobile application serves, you can expect varying push notification open rates and user engagement. If you are serving the business/finance industry, for example, the average open rate is 5.46 percent and that turns out to be the highest across all industries in this study.
The Eye-Opening Truth about Data-Driven Marketing
Do you consider yourself a data-driven marketer? If not, do you make your promotion, content creation, copywriting, advertising, or product development decisions based on data?
If your answer to the above questions is “no”, that might be because most marketers are finding massive obstacles between their goals and their data.
Many marketers, advertisers, content creators, and others focused on customer engagement are facing the very real challenge of basing their decisions on data. They’re finding it’s difficult to confidently make data-based decisions, to connect their platforms to have a unified view of their data, and to build a complete profile of their customers.
This infographic from ABTasty discusses about unpacking personalization and how you can apply it to your digital marketing strategy.
Why Every Business Should Invest in SEO
Let’s start by dispelling a myth: SEO doesn’t have to be expensive to be effective. Now that we have that out of the way, let’s say this: every business should be investing in SEO in at least some capacity.
The reality is, SEO is a cost-effective way to build your brand online. ‘Cost-effective’ may be relative depending on the size of your business, but the bottom line is businesses should be taking steps toward realizing the full potential of their SEO presence.
Here are four reasons why.
10 Content Marketing Strategies to Market Your Brand
In this modern technological age, marketing is easier, and harder than ever. How can this paradox exist? With the dawn of internet marketing, it’s become quite simple to communicate with audiences of your brand. However, with this ease of access, engagement with content has been slow to rise over the years. As a matter of fact, content marketing rose three hundred percent in 2016, with only a five percent rise in the engagement of the content. With these figures in mind, it becomes integral to have the best possible content when seeking viewers. So, how do you make your content marketing appeal to prospective customers over the plethora of content online? Below, we’ll take a look at ten tips and tricks to better your content marketing.
Amazing Ways Businesses Are Using Mobile Marketing to Enhance Their Reach
Are you reading this article on a mobile device?
Well, based on the statistics that we are going to discuss here, chances are that you are!
It is all due to the widespread popularity and usage of mobiles in our day to day lives that more and more marketers are switching to mobile marketing to fetch better outputs.
And this actually makes sense. The general rule of marketing is to study your target audiences and focus on the channels they are using the most.
From Around the Web
7 Tips on How to Use #SocialSelling to #Reach More #Customers
https://t.co/wX0Av8giHP Via- @socialbakers pic.twitter.com/KetZIIVnSV— Shane Barker (@shane_barker) August 8, 2018
The Top 10 Digital Marketing Trends From The First Half of 2018 https://t.co/Uu6WfORLcn @anovaLondon
— Visual Contenting (@VContenting) August 13, 2018
The Most Profitable Email Automations Every Ecommerce Store Needs via @RightMixMktg #marketing #marketingautomation #ecmmerce #digitalmarketing #marketingtips https://t.co/8AYEgmUzaI pic.twitter.com/o65azOWceF
— Kimberly Maceda (@activekimberly) August 5, 2018
Invest in long-form content! Blog posts over 1,500 words:
✅ get more social shares
✅ rank higher in Google
✅ improve your trustworthiness & relatability- via @HollyChessman https://t.co/G8ZK1oC3Dr#bloggingtips #marketing #smallbusiness
— Meghan Monaghan 🌸 (@MeghanMonaghan1) June 15, 2018
Quote posts help build your business!
Here’s why you want to start using quotes in your social media strategy today.https://t.co/cnQMnsEmay
— Meghan Monaghan 🌸 (@MeghanMonaghan1) December 14, 2017
Guerrilla Marketing Tactics – 18 Top Case Studies and Examples (Updated!) https://t.co/UfOxFmiTg3 @eightMILESwide @ReferralCandy
— Visual Contenting (@VContenting) August 12, 2018
6 Ways to Use Hashtags in Instagram Stories https://t.co/PVaPS5XTu9
— Visual Contenting (@VContenting) August 12, 2018
From API changes to the new algorithm, things have been changing fast on #Instagram lately. Here's every new Instagram feature released in 2018 https://t.co/VlZmilnjDb #socialmediamarketing pic.twitter.com/wdiOI8klbV
— Later (@latermedia) August 9, 2018
How @FastCompany, @Inc, @RollingStone, @Variety, @mashable and @Complex drive traffic from their Instagram accounts👌 https://t.co/ZPQ78Z1zoy pic.twitter.com/80v3wHUiRO
— Later (@latermedia) August 10, 2018
Marketing & sales alignment drives 38% higher #sales win-rates. @GregJAllen explains how #InteractiveContent can help 💡 https://t.co/iyw7JAQ0Rg pic.twitter.com/4bioJt3NYo
— SnapApp (@Snap_App) August 8, 2018
6 Brands Crushing It with Instagram Stories https://t.co/zT3zA2pIgT @christinamorave
— Visual Contenting (@VContenting) August 10, 2018
Awesome this from: @convince: "If your content isn’t working, consider yourself in sinking sand: be still or you will only sink faster. Remember, great content and great strategy take time. Give yourself that necessary time." Thanks @christinamorave pic.twitter.com/gVjpKrRI7z
— Alwi Suleiman 🌼 (@03alwi) June 12, 2018
To thrive on #Snapchat: 1) Think visually 2) Take your brand a little less seriously. https://t.co/GrAMX1M6Va @savvybostonian #smm pic.twitter.com/ijea0RVVpj
— Convince & Convert (@convince) August 10, 2018
Instagram Stories: The Complete Guide to Using Stories https://t.co/mx2Sz0Zw65 via @buffer
— Visual Contenting (@VContenting) August 10, 2018
A #Facebook group is an ideal way to promote your business. Here's how to attract members and transform your group into a bustling community. https://t.co/lfMwg9B2vC by: @syedbalkhi pic.twitter.com/79Pr4msKma
— business.com (@businessdotcom) August 9, 2018
Still not convinced you need to get on the #Content and #SocialMedia bandwagons? Check out these marketing stats from @HollyChessman https://t.co/Vfd9WFCr9o
— Lisa Shomo (@keenkoncept) August 9, 2018
Why Do Content Marketers Need to Write Long-Form Content? #contentmarketing via @HollyChessman https://t.co/FXZzu8Uad2
— Neal Schaffer (@NealSchaffer) August 9, 2018
How to Create a Powerful Lead Generation System: https://t.co/IE35p3EjwR pic.twitter.com/dtTLJ9oR3p
— Brian Clark (@brianclark) August 2, 2018
Creating a cohesive brand is one of the best ways to attract your target audience and get more followers on Instagram. How to build a branding strategy: https://t.co/CC0Qgm0r69 #branding pic.twitter.com/XVXd0Ix4W2
— Later (@latermedia) August 9, 2018
The 10-Step Content Marketing Checklist https://t.co/X3s8OowWjk pic.twitter.com/8gOtfMdVFX
— copyblogger (@copyblogger) August 8, 2018
12 Overlooked Content Marketing Strategies That'll Skyrocket Your Growth https://t.co/CTFKejKzWD via @neilpatel
— Visual Contenting (@VContenting) August 9, 2018
Content #marketing vs #socialmedia: what should you be investing in? https://t.co/wJV2Hbl107 by @WeAreArticulate
— John Jantsch (@ducttape) August 9, 2018
#contentmarketing You've seen it work amazingly well for brands.
Now it's your turn to drive your audience crazy through content marketing. https://t.co/QOKx3gaZaL pic.twitter.com/meT1f2115M— SocialPilot (@socialpilot_co) August 7, 2018
📽️ Video tutorial: 6 Free #KeywordResearch Tools for SEO (and How to Use Them) by @Money_Journal
Learn exactly how to use 6 powerful free keyword research tools individually and together in your keyword research process. https://t.co/MDhDnzg4pg
— Ahrefs (@ahrefs) August 6, 2018
Latest News
If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.
If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.
Following are some latest news:
@ABTasty Free eBook Incorporate A/B Testing into Conversion Optimization Strategy https://t.co/UUw8w0OvNT via @VContenting
— Visual Contenting (@VContenting) August 13, 2018
@Snap_App Webinar: SnapApp for PDF, Create Interactive PDFs in Minutes https://t.co/PEl16nc5F9 via @VContenting
— Visual Contenting (@VContenting) August 13, 2018
@Rev's FREE #Podcasting Guide + Podcast Studio Giveaway ($5,165 Value) https://t.co/sBhtoYXOU0 via @VContenting
— Visual Contenting (@VContenting) August 13, 2018
@ActiveCampaign @vickie_gould New Podcast Eps: Write the Book that Creates Leads https://t.co/vpHZWnmPKq via @VContenting
— Visual Contenting (@VContenting) August 13, 2018
@growthtactics @SureOak @TomCasano Webinar The New Rules of Content Optimization https://t.co/lg59SO4zun via @VContenting
— Visual Contenting (@VContenting) August 13, 2018
Take @Moz Local Search Survey for a Chance to Win a $100 Amazon Gift Card https://t.co/p0JOqh3DER via @VContenting
— Visual Contenting (@VContenting) August 12, 2018
@latermedia @GA Free eBook How to Run Your First Instagram Marketing Campaign https://t.co/GK5Q1j6ltk via @VContenting
— Visual Contenting (@VContenting) August 9, 2018
@amelm FREE Marketing Automation Checklist https://t.co/QILXfoKIfv via @VContenting
— Visual Contenting (@VContenting) August 9, 2018
You can read more news here.
Latest Jobs
| Job Title | Company | Location |
| Technical Editor @InsigniaEnv | Insignia Env | REMOTE |
| Grant Writer @CoachArtOrg | CoachArt | REMOTE |
| Vice President, Advertising Operations @socialwithin | SocialWithin | AUSTIN, TX, UNITED STATES |
| Chief Marketing Officer @ChickfilA | Louisville | LOUISVILLE, KY, 40241, US |
| VP, Marketing @TTSMedia | TTS Media | NEW YORK, NY |
For more interesting jobs, visit our job site.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.
Happy marketing!
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
