Weekly Content, Social and SEO Roundup (August 06 - August 13 2018)

Weekly Content, Social and SEO Roundup (August 06 – August 13 2018)

Happy Monday!

Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

How to Spice Up Your Content Like a MasterChef

Conjuring up content creations to drive your content marketing strategy isn’t as simple as a single formula. Rather than following a recipe, masters of content create their own mix of ingredients and so can you.

When you create content like a MasterChef, you’ll find that luxurious blue ocean and uniquely stand out. So, reaching the high standards of Chef Ramsay in the content dishes you serve means exploring to find your “original” for delivering your particular winning content recipe.

Three Practical Ways to Use Instagram for Your Business 

The inception of Instagram Stories in August 2016 connected millions of users to brands they love and follow. And for socially engaged brands, Instagram Stories, with its 300 million daily viewers, provide a thinking outside the box approach for promoting their business.

Get it right and your brand can engage followers with fresh and juicy content that creates loyalty and, of course, encourages future sales.

Wondering how to go about it? Here’s how to leverage this tremendous social feature for your business.

Mobile Marketing Lessons from Sending 40 Billion Push Notifications

Push Notifications are pop-up messages that appear on the mobile lock screen sent directly from a mobile application installed on the device. What separates these messages from the standard SMS text is the free will to opt-in or opt-out to receiving these. People decide to opt-in based on the perceived value they can expect to receive from these messages. What can be done to increase the chances your users will opt-in and continue to engage your push notifications?

After analyzing 40 billion push notifications, CleverTap has discovered industry, time, and user-specific open rate statistics. Depending on the industry your mobile application serves, you can expect varying push notification open rates and user engagement. If you are serving the business/finance industry, for example, the average open rate is 5.46 percent and that turns out to be the highest across all industries in this study.

The Eye-Opening Truth about Data-Driven Marketing

Do you consider yourself a data-driven marketer? If not, do you make your promotion, content creation, copywriting, advertising, or product development decisions based on data?

If your answer to the above questions is “no”, that might be because most marketers are finding massive obstacles between their goals and their data.

Many marketers, advertisers, content creators, and others focused on customer engagement are facing the very real challenge of basing their decisions on data. They’re finding it’s difficult to confidently make data-based decisions, to connect their platforms to have a unified view of their data, and to build a complete profile of their customers.

Unpacking Personalization

This infographic from ABTasty discusses about unpacking personalization and how you can apply it to your digital marketing strategy.

Why Every Business Should Invest in SEO

Let’s start by dispelling a myth: SEO doesn’t have to be expensive to be effective. Now that we have that out of the way, let’s say this: every business should be investing in SEO in at least some capacity.

The reality is, SEO is a cost-effective way to build your brand online. ‘Cost-effective’ may be relative depending on the size of your business, but the bottom line is businesses should be taking steps toward realizing the full potential of their SEO presence.

Here are four reasons why.

10 Content Marketing Strategies to Market Your Brand

In this modern technological age, marketing is easier, and harder than ever. How can this paradox exist? With the dawn of internet marketing, it’s become quite simple to communicate with audiences of your brand. However, with this ease of access, engagement with content has been slow to rise over the years. As a matter of fact, content marketing rose three hundred percent in 2016, with only a five percent rise in the engagement of the content. With these figures in mind, it becomes integral to have the best possible content when seeking viewers. So, how do you make your content marketing appeal to prospective customers over the plethora of content online? Below, we’ll take a look at ten tips and tricks to better your content marketing.

Amazing Ways Businesses Are Using Mobile Marketing to Enhance Their Reach

Are you reading this article on a mobile device?

Well, based on the statistics that we are going to discuss here, chances are that you are!

It is all due to the widespread popularity and usage of mobiles in our day to day lives that more and more marketers are switching to mobile marketing to fetch better outputs.

And this actually makes sense. The general rule of marketing is to study your target audiences and focus on the channels they are using the most.

From Around the Web

Latest News

If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.

If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.

Following are some latest news:

You can read more news here.

Latest Jobs

Job Title Company Location
Technical Editor @InsigniaEnv Insignia Env REMOTE
Grant Writer @CoachArtOrg CoachArt REMOTE
Vice President, Advertising Operations @socialwithin SocialWithin AUSTIN, TX, UNITED STATES
Chief Marketing Officer @ChickfilA Louisville LOUISVILLE, KY, 40241, US
VP, Marketing @TTSMedia TTS Media NEW YORK, NY

For more interesting jobs, visit our job site.

If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

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