Amazing Ways Businesses Are Using Mobile Marketing to Enhance Their Reach [Infographic]

Are you reading this article on a mobile device?

Well, based on the statistics that we are going to discuss here, chances are that you are!

It is all due to the widespread popularity and usage of mobiles in our day to day lives that more and more marketers are switching to mobile marketing to fetch better outputs.

And this actually makes sense. The general rule of marketing is to study your target audiences and focus on the channels they are using the most. As per a report compiled by App Geeks, people spend 59% of their time on mobile. And this is perhaps the reason why mobile ads provide better conversion when compared to other traditional methods. As per an estimate, smartphone conversion rates have gone up and amount to 64% which is whopping.

It is expected that by 2019, mobile marketing would represent 72% of all US digital ad spending. And, while we are at it, here is an important statistic that is enough to gauge how well the mobile devices have penetrated into our lives - as per a report, 57% users said that they would not recommend a business with a poor mobile website.

This pretty much sums up how important it is to stay mobile-ready for the businesses today. To keep up at pace with the changing marketing scenario, it is imperative for the businesses to explore all realms of mobile marketing including app-based marketing, email marketing, and push notifications, SMS marketing, QR code marketing, in-game mobile marketing, location-based services and so on.

Below is an interesting infographic which discusses the interesting mobile marketing trends. Also, it brings into light some exciting mobile marketing campaigns by a range of businesses so far. Have a look and get inspired.

Max Chekalov

Social media and Max is a match made in heaven. Prolific digital marketer with considerable skill in graphic design and writing, his endless thirst for knowledge and communication can be sated only by the dynamically changing world of social media. Always on top of the latest trends and development in social media marketing, Max’s curiosity and vision bring invaluable insight and value to any project.

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