The inception of Instagram Stories in August 2016 connected millions of users to brands they love and follow. And for socially engaged brands, Instagram Stories, with its 300 million daily viewers, provide a thinking outside the box approach for promoting their business.
Get it right and your brand can engage followers with fresh and juicy content that creates loyalty and, of course, encourages future sales.
Wondering how to go about it? Here’s how to leverage this tremendous social feature for your business.
Show Behind the Scenes Footage
Your followers would like to see what happens when the camera is off. Perfectly lit pictures in a seamless setting can look way too staged and polished. People want to see more. Show humorous clips of a business meeting, people creating your product, or behind the scenes footage of creating a video.
Sign on for A Takeover
What is a takeover? A takeover is when an influencer takes over a brand’s account for a given time frame. It’s a quick way to grow your account. It provides a mutually beneficial exchange of value since it exposes the others’ audience.
To ensure the campaign’s success, pick the right influencer that perfectly suits your brand. Also, give yourself enough time to promote the takeover. Remember to define the metrics that you’ll be tracking to measure the campaign.
Use Links in Your Stories to Increase Sales, Generate Leads, And Gain Traffic
One of the amazing essences of social media is the intimate connections that brands can form with their followers. With that in mind, you should capitalize on the attention Instagram Stories have by getting direct links. All your followers need to do is swipe up on your stories and get redirected to your preferred URL.
Wrapping Up
Instagram currently boasts approximately 1 billion monthly active users. It’s without a doubt the leeway to reaching out to your followers by building loyalty and removing the all very common business-customer boundary. Just keep your content audience-centered and publish regularly.
Sources
- https://business.instagram.com/a/stories-ads
- https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
- https://www.socialmediaexaminer.com/4-ways-to-use-instagram-stories-for-business/
Alex Slichnyi, community manager at Btcman.io, is an avid learner of all things IT. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. This hands-on approach can be seen in his work, which is meticulously crafted with daring vision by an open, yet methodical mind that likes to probe, test and improve. Communicating and learning are Alex’s core values that drive him forward.
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