Want to know what the future is? The future is mobile – and the future is here.
Mobile has taken over in a way that few expected it to. In fact, mobile is growing so much that many people now rely exclusively on their smaller smart devices, to the exclusion of laptops. Those mobile-only users are also going to grow to over 500 million users – in just three years.
That has engendered a lot of changes for everyone in business, but most specifically marketers. They have to think about how they’re reaching customers, and how those customers want to receive information, too – on a mobile-only platform to complicate things further. So one of the best ways to do that is to think about what you know about your customers and how you can use that information to help reach them with what they want and need. And that’s where automation comes in; this graphic explains it.
Infographic courtesy of Salesforce.