If you find yourself asking when is the right time to invest in digital marketing, the answer is right now. Unique creativity and digital marketing are ideal solutions if you want to be able to measure your marketing ROI. However, regardless of how budget-savvy you might be, digital marketing costs money because it requires investments on many different fronts, such as SEO and PPC, content creation, mobile and email marketing, video production, graphic design, web development, etc. Also, it’s evolving quite fast, so you need to keep track of the latest trends and developments in the field of digital marketing.
The year 2018 has begun, and there are many goals you’d like to reach by the end of it. Goals require careful planning, so it’s high time for you to start crafting a plan. Let’s see how you can create a digital marketing strategy that will ensure that your marketing efforts create a true impact on your business’s bottom line.
Analyze Your Previous Campaigns
This is something that you should do every year in order to understand the mistakes you’ve made in the past. A thorough analysis of your past marketing campaigns will help you identify what aspects you can optimize and where you have enough room for improvement. It sometimes happens that businesses continue investing money in ineffective campaigns, not realizing that they don’t work well for them. If you conduct regular data analysis, you can make sure that you’re achieving your goals and that your digital marketing campaigns are bringing good results. There are various valuable tools, such as Google Analytics, that help its users evaluate their metrics and gain insights into their respective markets.
Identify the Most Successful Digital Marketing Strategies
If you’re an established business, you probably know how essential it is to continue to identify the best digital marketing strategies for your business. This is something that always remains true. Even if one of your 2017 strategies didn’t provide the best results, it doesn’t mean that you should discard it. It often takes just a few tweaks and adjustments, after analyzing its weaknesses and strengths, to create a digital marketing campaign that will reach its highest potential.
What Are the Best Platforms for Your Industry?
Some digital marketing platforms and strategies will work, regardless of which industry limits you’re working within. These are things such as content marketing, paid advertising, SEO, and social media marketing. You should have an active account on social media platforms, like Twitter, Facebook, LinkedIn, and Instagram. Platforms, such as 2Easy, can help you find and hire professional agencies that provide services in E-commerce, online marketing, copywriting, web development, video production, and more.
On the other hand, certain strategies and platforms work well only for specific industries. The Internet is oversaturated with content, and platform owners are paying attention to who they’re showing your content to. If you try to be seen everywhere by producing average and irrelevant content, your competitors will beat you in no time, with content of higher quality than yours. Show your content where it matters, that is, where your market is. Create strategic content aimed at those areas, and it will get you the best results. For example, Pinterest and Instagram are great if you’re in the beauty, food, or fashion industries, but if you’re a B2B company, LinkedIn is the best platform for your content.
Leverage Live Video
Today, everybody wants a portion of Facebook Live, which has become quite popular with marketers. Neil Patel says that 80% of social media users said that they would rather watch a live video than read a lengthy blog post. You can use live video to show your sales and displays, or even at events to give your viewers a better look at the event. As modern consumers appreciate transparency, you can use live video to show them your offices, work operations, and introduce them to your employees. As live video gets three times more views than blog content, you can use it to advertise exclusive promotions or sales to those who are watching.
Go Mobile
If you didn’t optimize your digital marketing strategy for mobile in 2017, then you should definitely do it this year. Search engines will start penalizing websites that aren’t mobile-friendly. Also, we all know that people spend so much time browsing the Internet and social media on their phones. This year, mobile video consumption is expected to grow by 25%, while computer and laptop video consumption will be on the decline for the first time ever.
Digital marketing practices progress all the time, as your business grows and becomes more sophisticated, providing you with a stream of unique options you can use to get your offerings in front of the right people. In the modern, fierce, and cutting-edge business world, digital marketing is probably the only way to stay ahead of the competition. Be up-to-date with digital marketing trends and ever-evolving techniques, and start planning for 2018 right now.
A digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a lecturer at Melbourne University. Tweets industry related articles.
