Content marketing is, by definition, a kind of marketing that asks for the creation and sharing content online without an obvious promotion in mind, but rather to raise awareness and awaken interest in a brand, product or service. That content can be many things: from a simple status update on social networks, an image, to a well-researched infographic, article or video.
Although the main goal in many cases is promotion, the most important thing is that it shouldn’t look like it. Each piece of content you create and present to your potential customers must be informative, interesting and/or entertaining. As you will see in the infographic below, two-thirds of consumers feel more positive about a brand after they have read or viewed some content from it.
When a content created is great and useful, it will trigger them to make an action – share the content, recommend it to their friends, order a product or service. Sounds simple, right? This part could actually be the most challenging one since ads can be found at each corner and they are blinding us so it’s getting pretty hard to create something unique and attention grabbing.
Content marketing is not about saying ‘Hey, buy my product!’. Let’s be honest, no one wants to hear that. It’s about completely different approach. If you need to talk about your product, let them know what are benefits of using it, explain how to use it and let them decide if they want to buy it or not. 75 percent of marketers have recognized that and are increasing investment in content marketing. At the end of the day, you want a customer who really has a need to buy something from you.
Content marketing is also in direct contact with your customers through comments, reviews, and social networks. Having a blog on your website and writing good articles is the best way to start with content marketing. You can share it and promote it on social media, or newsletters, and ask people to interact. This way you’ll create an image of someone who is smart and helpful rather than boring and sleazy.
This way of promotion is getting more and more popular each day. It’s probably because we are all online non-stop. Even the stats are proving it. Take a look at all the numbers, percentages, and charts about the size and importance of content marketing in 2017 to see what marketers are up to.