Businesses are slowly realizing the power of webinars when it comes to their marketing strategy. These online events are becoming a steady source of clients and business partners which offer new opportunities for businesses to expand. Marketing has become a crucial part of any business’s advertising strategy. If you’re short on ideas on how to improve your webinar marketing strategy, here are a couple that might interest you.
Make Clear CTAs
Wherever you decide to market your webinar, you need to also add a clear call to action. You want your viewers to be able to engage your business immediately if they’ve enjoyed the webinar’s content. Use the same channels that you use to market your webinar.
If people are already familiar with your content, they are probably already following your social media pages. Use these for announcements that relate to your webinars and make sure you throw in a CTA or two. It’s likely that your viewers are already interested in making some moves, but they need a little push to get there.
If you’re creating a teaser for your webinar’s marketing, you might want to throw in a short mention that will act as a call to action. It’s something that can prove to be very effective when utilized properly.
Recommended: Don’t Underestimate the Power of Your CTA
Get Visual
Keeping the attention of your viewers isn’t an easy task. Getting it is difficult enough in the first place. Even once you’ve managed to grab their attention with a good webinar topic, you’re going to have to put in quite a bit of work to keep them watching.
People's attention spans are fickle. Although, it's understandable why they might not be able to keep up after a while. Even if you filled your webinar with the most interesting content you could find anywhere, you would struggle to keep viewers entertained for a while. This is because you need to have something stimulating to jolt viewers' minds. If you just keep talking about the same topic for hours, they'll get tired of your voice and the main theme of the webinar.
Images and short video clips can provide viewers with a stimulating visual that gets them back on track for the topic. If they are on their phones or dozing off, a short visual cue would give them a short breather and renew focus. Make sure you use relevant visual content for both your marketing and your actual webinar.
Recommended: How to Effectively Use Visuals in a Content Marketing Campaign
Engage Right off the Bat
Once you've got people interested enough to visit your webinar, you need to make sure that they are greeted properly. If you don't already have one set up, you should create a landing page for your webinar.
Make sure the landing page has a short description of the webinar that will be playing. It can be a small preview of topics that are going to be mentioned. Keep relevant details front and center and leave the rest for the video itself. The landing page should also have a form that viewers can fill out with basic contact information. You don’t need much else other than their name and their email address. This will come in handy when you create a list of viewers to invite to a future webinar.
Recommended: Does Your Landing Page Impress Your Visitors?
Optimize for Sharing
There’s no better way to market your webinar than with some organic online marketing. When people enjoy the content you provide, they are going to be inclined to share it with their friends and acquaintances. This is something that can give you extra promotion and spread your webinars far and wide.
Not every webinar is easily shareable. To have some wider appeal, you need to design your landing page and webinar to fit different tastes. What piqued the original viewer’s curiosity might not interest someone else. To reach a wider audience with your webinar links, you might want to consult some experts first. Businesses often turn to live streaming experts such as Redback Connect for pointers on how to better optimize their videos right from conception. It’s important that you have a clear vision for what you want your video to achieve in order for it to do its job.
Offer Long-term Benefits
Even if your webinar was a smashing success, your job is still far from done. The most successful webinar is one that keeps people coming back. You want to turn viewers into long-term subscribers of your business’s content. This means making many more watchable webinars across a longer time period.
At the same time, you want to encourage viewers to stick it out for the long haul. If they enjoyed the webinar, you can offer them some discounts for further online events. It might be time to up the perceived value of the webinar. Give out a bonus at the end of the webinar. Perhaps it gives a discount for future events, or it could be a solid offer for a large number of events. Remember, having a consistent viewer base is a lot more important than getting them to pay full price for just one webinar. A deal like this could prove to be very beneficial for your online event attendance.
Conclusion
Organizing your webinar marketing strategy requires a lot of planning and ingenuity. You want to make sure you get a lot of viewers for your current session, while also securing your future viewer base. Keep some of these tips in mind and your webinars will see greater success than ever before.
Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.
