5 Digital Marketing Trends that You Must Follow in 2019

As the internet becomes the lifeline of businesses today, it is unimaginable to grow and even survive without an impactful online presence. Hence, a robust and result-oriented digital marketing strategy becomes indispensable for every business. Adhering to the latest trends becomes the key when it comes to crafting a strategy that drives genuine results. If you want to know all about the digital marketing trends that you must follow in 2019, here is a list for you.

Artificial Intelligence Will Grow

The technology of AI will revolutionize the digital strategies of the future as they will be based on facts rather than trends. Marketers will use AI to understand the audience demographics and behavior. Similarly, the AI-powered chatbots will be integral for every business website and they will interact seamlessly with customers via conversational interfaces.

Personalization Will Be the Key

Like always, the user will continue to be the center point of digital marketing. The focus will be on delivering personalized experiences, right from shopping journeys to contextual email marketing, personalized push notifications, and more. The idea is to collect user data and analyze it for understanding their preferences and expectations. Accordingly, you can target them with personalized messages, offers and recommendations.

Content Will Be More Important than Ever

Content has always been the backbone of digital marketing and this year, it will be more important than ever. Storytelling will be the foundation of successful selling; so the focus will be on creating a story for driving the user journey. While you need to serve valuable content on the website, the blog should be updated periodically with engaging content. Content outreach providers like Submitcore suggest that guest posting will also emerge as a strong determinant of success for your digital strategy.

Video Will Be the Winning Element

Another trend that will dominate the digital marketing landscape in 2019 is the use of video content. It is a known fact that videos are more impactful as compared to textual content and have the power to engage the audience. Make sure that you include this winning element in your marketing strategy to take your business website to the next level. It could be in the form of product video, how-to guide or a user story.

Gear up for the Voice Revolution

The last year belonged to the voice technology as a majority of users started relying on this technology to search products and services online. The trend will grow bigger this year and every business will need to optimize its online presence for voice searches. Experts at Submitcore say that now is the time to gear up; there is a need to embrace an SEO strategy that optimizes your website with conversational keywords and contextual search queries. Unless you do so, you will be left behind.

Now that you know all about the trends that are going to impact digital marketing in 2019, it is time to embrace them. The best approach would be to partner with a professional service provider that has expertise in the entire aspects of digital marketing and can help you to embark on this new journey.

Jacqueline

Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.

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