From the consumers’ point of view, the recent years can be best described with a single line from the legendary Queen’s song - ‘I want it all and I want it now’. We are always on the go, with our faces and hands glued to a screen of some device and we crave for bite-size information that we absorb instantaneously while multitasking. There is no better way to respond to the demands of the modern-day audience than with visual content, so let’s take a look at some elements that your marketing strategy needs to contain in 2020.
Videos as an inexhaustible promotion tool
If you have prepared a tutorial you wish to share with your audience but that content is pages long - you should seriously consider transforming it into a video. Your audience would love the possibility to see a simplified step-by-step instruction about performing an activity that they can do parallel to watching the instruction.
However, videos have a much wider application than creating handy tutorials. They are excellent for prompting emotional reactions with the audience due to their distinct ability to tell a story. It will take some time and effort to plan each second of it, but it will be worth it, as you will soon notice based on the increased traffic. For a maximum emotional effect, build hype before launching the video and don’t forget to share it in like-minded online communities once it is out.
Liven up your stats with images
Let’s say you want to show to your audience the increase in the number of Instagram followers or the amount of money that will be donated to charity this year as a result of a campaign you launched. No matter the type of data presented, such statistics can be tedious when presented in a written form so if you want people to notice them, you need to find another way to present them.
Data visualization is a convenient solution of making data more appealing, that is, getting the audience to actually pay attention to them and it can be done through many formats, including images. Think about what those data represent and the symbols that could accompany them and enhance their meaning. They don’t even have to use photographs as you can also go with cartoon-like images.
The bubbly appeal of infographics
People who don’t have time to read long texts prefer videos, but time is often scarce even for videos and the year 2020 probably won’t be that different regarding the general hustle and bustle. This is where infographics come to play as compact visuals with the power of presenting the most complex of ideas in a simplified manner.
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The visual appeal of infographics is undeniable but the design is not the only element you need to consider. The copy that the infographic will present needs to be just as carefully written and neatly packed. An example is Infostarters, an agency that can tend both to copy and infographic design. In that way, they can ensure the achievement of the desired results and leveraging the infographics fully.
Remain relevant with memes
Companies that have been in the business for some time now are reluctant to incorporate short-lived fads in their marketing campaigns but this is exactly what you should do in 2020. You can remain afloat by clinging to old marketing tricks that still work but if you wish your business to expand, you need to be bolder and keep up with the times, even if it means following one-time trends such as memes.
However, since memes are meant to be entertaining and easily recognizable, make sure you place them in the right context or they will lose their meaning. You shouldn’t seem like you are trying too hard, as they need to fit in naturally – and of course, in the period when they are popular and not after.
Play around with CTA buttons
Call-to-action (CTA) buttons evoke mixed feelings with the audience but in the minds of marketers, there is no doubt: every website needs them and so will your marketing strategy this year. Some people have described them as annoying and disruptive but we have come a long way (at least most marketers) and found more subtle manners to incorporate them.
You can always go by offering a bonus or some other incentive if they sign up for your newsletter simply because people love gifts and discounts. Also, although they might find pop-up CTAs pesky, if you spice them up with some humor, they won’t be able to resist taking action. The copy, colors, and design are all important elements so if you are having trouble coming up with a combination to attract people instead of pushing them away, it is best you consult experts.
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Over to you
Visual content has the power to boost your traffic and sales, but only if you apply it right. Not everything will be effective for your particular niche so you first need to assess what would satisfy the needs of your audience the most or you can hire professionals to tend to that portion of your marketing efforts. All in all, this type of content is well worth the time and money you will invest.
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A digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a lecturer at Melbourne University. Tweets industry related articles.
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