Underrated Link Building Tactics that Work Surprisingly Well

Link building may be an all-too-familiar task that you do every day as a digital marketer. On the one hand, this is good since link building is one of the skills in search engine optimization (SEO) that you need to master. On the other hand, it may also trap you into thinking that since things have been working well for you for the longest time, then there’s no use changing your link building tactics. As the saying goes, “If it ain’t broke, don’t fix it.”

Unfortunately, this kind of mindset may limit your perspective on the effectiveness of other equally good, if not better, methods of getting links back to your site. It would be a pity if you were to ignore them just because you’ve become too comfortable with the more popular alternatives in link building.

This isn’t to say that you should abandon the methods that have become your personal favorites, which may include guest posting, broken link building, or skyscraping, as they still form part of a reliable link building strategy.

What you can do instead is to start familiarizing yourself with less traditional approaches to link building. We’ve put together an infographic that discusses a number of underrated link building tactics that have complemented our efforts in SEO and boosted our organic search rankings. These include interviewing experts, reaching out to partner links, signing up on community-based platforms, building your profile link, using ego baits, and several others.

You’ll find descriptions of the tactics that are included in our list, along with their step-by-step instructions plus pro tips to make it easier for you to implement them.

Once you get your head around them, you can then pick some that can be used as a way to test the waters. It’s also possible to have a mix of often-used as well as underutilized link building tactics in your upcoming campaigns.

Oscar Florea

Oscar is Spiralytics‘ “wisest” Online PR Specialist. His outstanding relationship building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!

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