One thing you need to understand about SEO is the fact that while it’s fairly easy to enter this industry, the truth is that there’s a great difference at being able to do SEO and being good at it. Sure, this is a lucrative field, yet, with so many people doing it out there, you need to find a way to distinguish yourself and the best way to do so is with the quality of your service. This earns you some important recommendations and niche authority, both of which you need in order to stay competitive. So, here are the six most important tips that will help you become an SEO expert in no time.
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1. Improve Your Keyword Research
Improving your keyword research is perhaps the first important step to ensure that you are better at your business.
For this to work, you first need an adequate keyword research tool on your side. There are some great free tools out there but, as an expert, paying for a premium one is definitely recommended. Second, instead of just focusing on great keywords, what you should do instead is look for the best unique keywords, in order to make your SEO efforts much more competitive.
2. Competition Research
Chances are that as an SEO expert, you won’t always work within the same industry. So, even though you know how search engines work, you might be unaware of what works in a particular industry or for a particular target demographic. The easier way to handle this issue is to do some research on the competitors of your client. Here, we’re talking both about their direct competitors and top-dogs of the industry (provided that these two groups don’t consist of the same businesses).
Recommended: A Quick and Easy Keyword Research Workflow for Busy Marketers
3. Start Focusing on Customer Reviews
One thing that you need to understand about the present-day digital world is the fact that people always look for reviews and ratings before interacting with a brand. Therefore, customer reviews do not only give your clients more credibility, they also provide you with a chance to decrease the bounce rate and improve several other metrics, as well. The reason why this is somewhat difficult to do is due to the fact that you’ll have quite limited amounts of this user-generated content (UGC). Fortunately, there are some platforms that are specialized to get customer feedback for you to work with and this can streamline the process quite a bit.
4. Optimize Your Site
This is important for so many reasons, not just because it gives you a chance to exercise your skills but also because it’s a great promotional tool.
Think about it, why would your clients let you work on their website and trust that you can improve its rank if this is something that you’ve failed to achieve for your own platform? So, make sure to put the optimization of your website as your first priority and engage in both on-site and off-site SEO in order to make it so.
5. Understanding Google Analytics
Now, before we continue, it’s important to mention that using Google Analytics is one thing while understanding it is what makes a difference between novices and experts. First, you need to know exactly what you’re looking for. Naturally, the first thing you need to do is check the traffic and check the engagement rate. Second, you need to look into your average pages per visit, in order to see just how interested your audience is in your brand, to begin with. Finally, you need to be aware of your bounce rate.
6. Build up Your Network of Contacts
The last thing you need to understand is the fact that being an SEO expert isn’t a standalone profession and there are a lot of experts and individuals that you’re going to collaborate with.
For instance, you need to have bloggers with decent domain authority in your contacts if you decide to proceed with the link building strategy. Also, this is why it might be a good idea for you to specialize in SEO in a single industry, thus maximizing your effectiveness. Other than this, you need to build up your social media network.
In the end, you need to understand that there’s no hack that can help you become an expert overnight. Experience can’t be made up for but with the above-listed six methods, you can facilitate the learning process and immediately enhance the results that you’re getting from your SEO activity. With that in mind, it’s more than clear that these six suggestions can help you achieve your goals much faster and with somewhat greater reliability.
Diana Smith is a full time mom of two beautiful girls and a passionate blogger. In her free time she enjoys exercising and preparing healthy meals for her family.
