5 Link-Building Tactics You Should Stick with in 2019

Just because it’s a new year doesn’t mean that you should immediately jump on the next digital marketing hype trend – some strategies and tactics are timeless. In fact, some strategies are so reliable that they should remain in the center of your entire digital marketing approach. One of these strategies is, of course, link-building. And you better believe that link-building is not going anywhere any time soon.

Rather, it’s still a powerful strategy that feeds the search engines and helps businesses rank higher in the SERPs. But the key point to remember is that some link-building tactics should never step aside to make room for up-and-coming fads. Instead, you should stick to them and trust in their long-term effectiveness. Let’s break down the link-building tactics you should stick with in 2019 and possibly beyond.

Subscribe to Read the Largest Marketing Live Book =>

Don’t Turn to the Dark Side

First things first, stick with white-hat link-building. This is one of the most important lessons all marketers and business leaders should keep in mind when they start researching new ways to boost their SEO game and speed up the process of building their digital presence. When the results are lagging or when you’re simply not satisfied with how your link-building strategy is currently performing, you might find yourself tempted to dabble in more “efficient” methods.

Lest you forget, black-hat link-building is not actually more efficient than white-hat tactics, it just seems that way because it relies on forceful and randomized link dissemination without any real planning or preparation. Not only could this negatively affect your standing in the SERPs if you pull bad link juice from a penalized website, but your own site could get penalized as well if Google finds out. And Google always finds out, so don’t turn to the dark side.

Offer to Fix Broken Links on Websites

This one is another time-tested method that continues to deliver results, so be sure to stick with it. Links get broken all across the web, your industry included, for a number of reasons. This opens up an opportunity for you to fill the need for that particular link and keyword on an authority website by offering your blog as a worthy substitution. In exchange for a link to your site, of course.

You need to find websites in your industry with broken links and get in touch with the admins to pitch your blogs that will take the place of the existing content. The admins will then shift the link to your site if the content fits their criteria, effectively pushing the “link juice” your way and giving you a slight boost in terms of authority and relevance. The best thing is that there are tools to help you find sites with broken links.

Obtain Backlinks Organically by Guest-posting

With all of that said, the best and most effective tactic is and always will be honest guest posting. Not that this entire article is not about white-hat link-building and SEO, but it’s important to note that regular guest-posting delivers the best results. You just need to have a sound strategy and stick to it over the long term. This is something SEO agencies prioritize in their strategies in order to maximize their link-building potential and boost lead generation for their business.

Particularly, SEO agencies use regular guest-posting as an effective SEO lead generation tactic that will lead people from other authority websites in their industry back to their landing page or homepage. But key is that they emphasize organic link-building. This means creating a guest-posting schedule, finding influential bloggers and sites, getting in touch, developing a relationship, and writing articles (or sharing infographics) in exchange for a “do-follow” link.

You can use this tactic yourself by finding authority websites that are on the lookout for amazing content, no matter if it’s about a trending topic or an evergreen subject to generate your own leads. Or even better, you can outsource the guest-posting part to a professional agency.

Recommended: 4 Ways to Find Best Sites for Guest Blogging

Stick to the “Skyscraper” Method

You don’t need to reinvent the wheel to increase the likelihood of scoring quality backlinks, you simply need to create better content than the competition. Yes, it is a cumbersome task, but it’s nonetheless essential if you want to rank higher in the SERPs and inspire influential people to grant you a link back to your website. You can achieve this by sticking with the skyscraper method.

The easy part is finding the best-performing content on the web. The difficult part is analyzing it thoroughly in order to discover points, questions, and problems that the authors failed to address in their posts. Your job will be to delve even deeper into the subject matter to create a more valuable piece of content for your target audience. With proper SEO implementation and meticulous storytelling, you can create stellar content that will appeal to search engines and authority websites alike.

Use Infographics to Your Advantage

In the world of content marketing, infographics are slowly overtaking the first place as the most powerful and influential content type. There is no doubt that marketers, audiences, and search engines love the style and format of a well-optimized infographic, which is you want to capitalize on this timeless trend as soon as possible.

In fact, infographics are so popular that 42% of marketers report that they are more engaging for the online audience than any other form of content. And unsurprisingly so, as there is a high demand for easily-digestible content in the modern fast-paced world. This is your golden opportunity to embed an infographic to an authority web page and links directly back to your site. And remember, website admins love infographics as well, so you have a better chance of scoring links by offering an infographic rather than a lengthy blog post.

Recommended: Vector Infographic Templates

In Conclusion

Link-building is and always will be a powerful SEO strategy. While there is no debate about the effectiveness of link-building itself, there is oftentimes a debate about its various tactics and their effectiveness in the new year. The truth is, there are some tactics you should always stick with. Use these to keep pushing your SEO game forward and build your online authority in the most effective way possible.

Image Source: Diggity Marketing.

Subscribe to Read the Largest Marketing Live Book =>

Emma Miller

A digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a lecturer at Melbourne University. Tweets industry related articles.