When you know what you’re doing, writing guest posts can drastically increase traffic on your own website and help you to build brand authority. But, let's be real, it can be really challenging to find a website that will want to publish our masterpiece.
To make blogger outreach successful, the first challenge we need to overcome is to know how to write a perfect guest post pitch. A pitch that will make the person that we don't know to open our email and even do us a favor.
So, what is the secret formula?
Well, the secret formula doesn't exist. The essential question here is “What editors really want to see in the pitches we send them?”.
With that in mind, we decided to do a survey and ask them directly what they think how a perfect guest post pitch should look like. And to make these statistic information more digestible, we created this interesting infographic.
Did you know that the two things that editors value the most are interesting topic suggestions and highly personalized emails? Well, now that you do know, you should definitely keep this in mind when crafting your next guest post pitch.
And if you want to discover what else did we find out, take a peek at the infographic below.
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Martina is a co-founder of Point Visible digital agency. She is a digital marketing addict with years of experience, who also enjoys graphic design both at work and in her free time. And yes, she loves to travel. To travel a lot. 🙂