How to Spice Up Your Content Like a MasterChef

Create Content Like a MasterChef to Spice Up Your Content Dishes

Conjuring up content creations to drive your content marketing strategy isn't as simple as a single formula. Rather than following a recipe, masters of content create their own mix of ingredients and so can you.

When you create content like a MasterChef, you'll find that luxurious blue ocean and uniquely stand out. So, reaching the high standards of Chef Ramsay in the content dishes you serve means exploring to find your "original" for delivering your particular winning content recipe.

Go Ahead Take Your Content Creation to MasterChef Level if You Can

You can address me as, “yes chef” or “yes ma’am” in true MasterChef intonation, and I’m completely fine with it.

You see, Chef Ramsay’s detail-oriented approach, without exception, is the only way to go when it comes to conducting business.

While the fine details in your case may not cause ramifications as costly as the risk of serving undercooked meat in Hell's Kitchen, screwing up is lethal business poison, all the same.

In business, details matter.

Because success truly IS in the details, Chef’s sometimes outrageous demands for perfection on his MasterChef shows, don’t bother me at all.

Details do matter.

They matter in Hell’s Kitchen and for your business. And details matter in content creation as much as in a chef’s premier plate.

Recipe: Read more on which content types to create.

Details matter in content creation, too!

Stressing, sometimes aggressively, the importance of every tiny detail, in a colorfully flamboyant way, Gordon Ramsay’s chef-contestants better wake up and step in line.

But, the true winners are those who level up beyond the standard, beyond quality, and beyond mere details.

I can’t help noticing, the competitors who rise to the top of the kitchen are always willing to go beyond Chef’s expectation of details, perfected.

Quality in the details of the content you create, however, means you're simply meeting the minimal standard. MasterChefs, like pro content creators, must perform well above a standard level to excel and shine.

Like Gordon Ramsay’s best-in-class TV kitchen contenders, you too can gain valuable lessons for presenting your content, simply and elegantly.

Want to know how?

Winners Take Chances

The first thing you'll notice, even at the junior chef contestant level (yep, I mean you, Beni!), is this one thing.

It doesn’t hurt one bit if you ooze personality in your creations.

The only thing about anything that makes it special is the one unique ingredient that isn't repeatable. You.

So don’t be afraid to put your signature on your dish. Go ahead and craft a little of you in your work because when you are passionate about what you do, your light shines through.

In my experience, enthusiasm and heart often outweighs pure skill and will make whatever you create extra special. It doesn’t matter if you’re a beginner or a pro when your heart is in your work, your personality enthuses.

Recipe: Read 33 characteristics of super inspiring leaders.

Take Things Higher

Elevating, technically and creatively, makes the work you create evolve into higher quality as you go.

If you are not challenging yourself to stay on top or lead the way, you are missing opportunities to stand out. Pushing the envelope is not for everyone. However, staying in touch with industry standards is the least you can do to maintain expertise in your field.

If you’re not up on the latest and greatest or challenging yourself to do better than the pack, you won’t stand out.

Being critical of yourself and thinking outside of the box are only two ways to move to beyond the typical outcome.

Uniqueness stems from creativity but, skills building requires technical know-how so, by combining the two, your results will take you higher. And help you get noticed.

Recipes: Read this SWOT analysis management samples post. Or, how about a better way to view personas for meaningful content?

Find Unexpected Twists

Everything old is new again, so it’s up to you to find the new twist, original spin, or mind-boggling advancement in how you create, produce, and present.

Finding the unexpected allows you to give the gift of surprise.

I promise you, surprising and delighting people is the best feeling in the universe. At the same time, it quietly shines the spotlight on you and your one-of-a-kind capabilities.

Surprise and delight make people smile and what is better as a goal in your creative tasks?

If you’re ready to ooze some personality into crafting content and want to take things higher, then finding the unexpected twist is your final natural spice to jump things up a notch while being original and appealing.

Don’t forget; an unexpected twist makes your content dishes compelling and enticing, a new exciting and unexpected pleasure to experience. Right?

Recipe: Read how to do a blog content audit to capitalize on what's working and improve your results.

Pop an Opportunity

This is where I say to you; you’re better off using the bounce! What? The bounce? Here's where some of the chefs really screw up. Because the bounce is an opportunity some of you, oops I mean the chefs, mess up and miss.

For Chef Ramsay’s cooks, this happens when teams come into play for tasks or challenges.

You expect the best of the best is what rises from this kind of collaborative effort, right? Instead, sadly, tremendous opportunities to excel are left on the kitchen table or in the mixing bowl.

While team captains want to put an exceptional effort out for taste and show, they forget to gather the valuable input their team holds. They forget to ask for ideas to incorporate with their own to improve the overall outcome of the challenge at hand.

Recipe: Read how to become a "people whisperer."

Listening Is An Opportunity

Part of being a leader is getting the most from each team member and making projects inclusive.

Listening to others is an opportunity. For your content, have an ear to your audience, as well as implementing a collaborative spirit, to create compelling pieces using this input and helpful feedback.

Be open to improving because, as skilled and confident as you are, you may be missing opportunities to do better. The sky’s the limit for the open-minded, willing to hear and infuse other ideas to make their work stronger, building it higher.

Others don’t have to like you but, you can still love them and listen to their thoughts. Being a team player means you are willing to listen, not be crushed or put aside.

In the end, follow your instinct and heart, but only after giving all the information careful consideration.

Remember, bounce things off of your team and your audience or even, customers. Take everything in and still stay true to yourself, which brings me to the next point.

Recipe: Read about how to collaborate best, with examples.

Get Comfortable in Your Own Spot

We’re all just a spot, a spec, in the bigger scheme of anything we’re into, but that doesn’t mean you can’t hold your personal tiny critical space.

I’m talking about being comfortable in your own skin because this allows you to be yourself, authentically fitting in as you may.

One chef on the show, for example, is a heck of a chef but, not so keen on wearing dresses. Still, as a team player, she put her best foot forward, wearing a dress when appropriate for an experience within the group. The point is, getting out of your comfort zone for the sake of the team like Chef Ramsay’s chef is a good thing. In fact, talking about her discomfort made her relatable and more authentic than ever while doing something entirely uncomfortable.

Being genuine isn’t always easy. You want to blend in with people, and when you are unique and true to yourself, sometimes you don’t. This is true for most everyone, not just creative types like chefs and content creators.

Recipe: Learn what makes the best Value Propositions and how to write your own.

Find Your YOU

If you look at the list of things to sparkle up your content like a MasterChef, you can easily see that fitting or blending in just isn’t going to get you anywhere you want to go. But being a star doesn’t mean you are not a team player or team leader, not at all. It does mean, you can’t be afraid to: do things differently, make efforts to level up, listen and learn as you go, and be unique.

When you put yourself in your most delicious dish or content, you put yourself at risk. But, you also put your best self out to be consumed and enjoyed.

Just remember, your creation doesn’t have to be like anyone else’s to be a quality piece of work as long as it's tasty and edible, even irresistible, for people to want to consume.

MasterChef Level Content

When the smorgasbord of content you offer, is a tantalizing buffet appealing to the senses, it draws your audience in, teasing with a delectable array of emotions and flavors, coaxing them on to want more, and more again.

A dash of personality with elevated know-how along with your original twist and valuable input from others helps you grow into your unique particular creative space. At least that’s my take from enjoying the Hell’s Kitchen environment and Chef Ramsay.

Are you reaching MasterChef level with your top content? Let me know what you think in the comments.

Sue-Ann Bubacz

Sue-Ann is a conscientious and curious business content creator who loves crafting original content to connect with people. As a business writer/creator and podcast producer, she loves splashing around in words as well as creativity with reckless abandon. Connect via her website or on Twitter.

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