3 Visual Content Ideas for Lead Nurturing

3 Visual Content Ideas for Lead Nurturing

Creating content that addresses buyers’ pain points as well as answers questions throughout their buying process is such an effective way to nurture leads and speed up your sales cycles.

It’s what content marketing is all about.

How do you create content that actually works, content that adds value to your prospects and gets right into their heads?
3 Visual Content Ideas for Lead Nurturing [#VisualInbound]
Here are three visual content ideas that help you do just that to improve your lead nurturing process at the same time.

1. A Video or Podcast Interview with an Expert

Video or podcast recording conversational interview with an expert in your industry can provoke thoughts and bring in new perspectives to your readers as people love to hear from their peers.

Remember when you do that, make these videos or podcasts short, creative and to the point.

2. A Slide Deck
Slideshow is an easy-to-consume type of content that makes it super convenient for your readers to share with their friends and colleagues.

DO’S
• Avoid sales decks.
• Make it fun, visual and full of quick tips and tricks.

3. An Infographic

What make infographics so hot in the last few years?

Though it’s data-driven, it’s still fun and easy-to-understand.

The most important thing is that it’s sharable.

Top 10 tips for more engaging video content from Catherine Pham

Top Picks this Week from Visual Contenting

Each week, we sort through the huge pile of latest news in visual inbound marketing, social media and technology and select the most trending, informative pieces for you.

And here is visual inbound issue of this week:

Marketing Automation, Inbound Marketing

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