We hope you’ve enjoyed a great weekend.
Following is this week’s roundup about what happened at Visual Contenting and from around the web.
From Visual Contenting
There is no doubt that influencer marketing has a lot of impact on today’s business world. Though major marketers have realized its value and are trying to integrate it into their marketing campaigns, they often fail at getting the desired results.
Here are 10 influencer marketing strategies that you should follow to improve the impact of your influencer marketing efforts and to grow your business.
At this point, social media is probably the most important channel for businesses to promote their work and reach out to customers and clients. Social media platforms are also pretty useful in helping PR departments understand clients and their online behavior.
When every business is aware of this, social media campaigns need to be better organized and prepared and they need to use all the potential that a company has to offer. For this to be accomplished, businesses need to know both their audiences and competitors.
Don’t you just hate it when you’re stuck on figuring out which keywords to target?
I mean, let’s face it, doing keyword research isn’t exactly sexy.
However, despite how monotonous the task might seem, you still need to go through it and find the right keywords since these little nasties can single-handedly make or break your marketing campaigns — regardless of how much time and money you pour into all the ensuing tasks.
Social media is an excellent way to create brand awareness. Millions of people already connect via social media every day, so with the right social media presence and the right profile, you can promote your brand and your business to everyone.
However, the wrong approach to social media can also have a negative impact on your brand and your company’s reputation. A professional online profile has to be positive, interesting and engaging.
Looking forward to starting your online retail store but are looking for an e-commerce platform that is full of features, affordable and will increase your sales! A great E-commerce retail builder, Shopify is a famous website building tool. In the post, we are detailing its price, features with an introduction.
Well if you do, then you came to the right place as Shopify is one stop, all solutions for you.
Be it a small business house or a top-rated brand; every company on this earth uses Facebook as one of their major marketing platforms. While compelling copy and beautiful photographs are considered to improve the post engagement, the hashtags are a subject of discussion and still trying to get a foothold on the Facebook, unlike the twitter and Instagram where the use of Hashtags are popular.
Do hashtags work on Facebook? That is the common question. Yeah…Nope; it depended on various factors, after conducting a thorough research, I have found out that it somehow fails to achieve the desired result. But some of the pro-social media professionals say that if used properly hashtags can really boost the connection and can let you win the new audience.
The primary purpose of the hashtag in Facebook is to make things more searchable and discoverable and connect everyone based on the available Facebook data, but do your audiences really want it? Unlike Facebook, the twitter connects each post to the global conversation forum. The Facebook only connects to the immediate connections, not to everyone. Now, you can decide where the hashtags stand on Facebook.
Envision for a moment two books. Both are well-written, exceptionally valuable volumes on a subject in which the vast majority of the population has an interest. The books co-exist side-by-side on a digital bookshelf, but one of them consistently outsells the other by a significant margin. Upon closer examination, we find only one substantial difference between the two of them. The first book’s author understands the importance of employing metadata to sell ebooks. The second book’s author doesn’t and is wondering why it doesn’t sell.
Good; here’s how to be the first author rather than the second.
Pinterest is a social media platform and “information discovery system” that has rapidly become a major force in advertising and marketing. The company encourages users to share and spread ideas through “Pins,” images that are saved on user’s “Boards,” allowing them to create catalogs of ideas that interest them. Leverage Pinterest for eCommerce to build a following for your online store: use these tips to grow your online audience.
Designing for user experience (UX) is one of the most complex and challenging aspects of website design in 2018. The good news is that as the field expands, so do the options for designers looking for tools to help them craft sites that users will enjoy spending time on. Here are seven UX design tools every developer and project manager should have at their disposal.
From Around the Web
I’m fascinated by Emil’s story and decided you people would love to read it too.
Emil Shour was hired by SnackNation.com and was assigned his first job; to get backlinks for the business.
At that time, the business was facing difficult times and most of their blog section was filled with generic blogs, which did almost nothing to increase their business.
Emil explains how desperate the situation was, “When we first started out, the blog had a couple of okay posts. We weren’t going after keywords that were outside of our really tiny niche. There’s only so many things people are looking for in terms of office snack delivery.”
It didn’t take long for Emil to realize that they were approaching the problem from the wrong angle.
The only thing left to do at that stage was to avail the magic of Google and that’s what Emil did.
And all it took was just one blog to change the business around.