Things that You Should Know Before You Create Marketing Videos

Marketing videos are everywhere. Nowadays they managed to replace marketing images, since they are better when it comes to communicating more information fast. Using a video to promote your business can definitely be helpful.

However, it can be difficult to get started if you have never done this before. You will need some basic resources and knowledge, before you create a video. Here are some tips that should help you create a good video even if you do not have any experience.

Don’t Be Boring

Viewers will watch a video until the end only if it is interesting. Therefore, you have to make sure that you are able to maintain their attention. Try to include content that is entertaining so that the viewers will continue to watch.

Don’t be afraid to be more personal or use humor, it is important to create a connection with the persons that are watching your video in order to convince them to give a chance to your brand.

Add Music

While this tip might appear very simple, you should know that music can really improve a video. Also, it is not complicated to add some music and you can do it using tools like Promo video maker. When you add music it is important that you play it in the background so that it won’t interfere the messages that you want to deliver.

Additionally, you should make sure that the music matches the video. If you are trying to create a serious video, maybe you should not use some lively rock music in the background. If you can, use only instrumental music, as lyrics might distract the viewers from what you have to say.

Find the Right Person

If you are planning to use a person to send a message you should make sure that you find the right person. Personality is very important, and the viewers can feel it as well. Find someone with charisma, someone who is likeable.

Talking to an audience is not something that everyone can do, so make sure that you find someone convincing. You should have more takes so you can select the best one at the end. Make sure that you use editing tools, and cut everything that shouldn’t be there, like pauses or mistakes. Transitions should not be too obvious, so make sure that they are smooth enough.

Come up with a Story

Stories always attract audience, so you can come up with a short story for your video. It does not have to be something too complex, just make sure that it is coherent and it has an interesting “plot”. Here you can also use words next to visual aids.

The end of the video should also come with an end for a story, even if you decide to leave some suspense. You can also choose to continue the story in another video and create a video series. However, you have to make sure that each video makes sense on its own.

Contributor
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.