How to Easily Add Videos to the Top of Your Sales Funnel [#mapodcast]

About this podcast series

The Marketing Automation 101 Podcast from Visual Contenting discusses about the inside out of marketing automation, visual communications and how they can help small to medium businesses succeed through proven methods, best practices and expert advice.

You can subscribe to this podcast series via iTunes, RSS, SoundCloud and Stitcher.

Here are the main ideas

You know, videos have huge impact on how target audience gets engaged with your brands, join in social communities or become great brand advocates, you name it. The benefits that videos can bring to businesses are huge and unpredictable. Video allows you to communicate a large amount of information in a compelling and interesting way.

So what kind of videos should we produce for more effective results? That depends on where visitors are in the sales cycles.

Today, we discuss about videos to put at the top of your funnel to collect leads and grow your email lists.

Explainer Videos at the Top of the Funnel

At this stage, your potential customers are at the beginning of their journey looking for solution for a specific problem. They may know or do not know about you and your products or services and they want to delve into your brand to see if your company is a good fit for them.

An explainer video at this stage gives audiences a few glimpses into the value of your products or services and how they can help them with their problem.

Let’s take a look at reasons why explainer videos are the greatest marketing tools.

Why Explainer Videos Are the Greatest Marketing Tools?

Your Customers Want It

Explainer videos create an emotional bond with your viewers and therefore, increase the understanding of your products or services by 74%.

Research shows that 7 out of 10 internet users are watching videos right now with half of them watch at least one business-related video every week.

Search Engine Loves It

Explainer videos boost your website’s online visibility by ranking it higher on Google searches. They also increase your website’s click-through rates by 41%.

You know that today’s human attention span just reaches a goldfish-like 8 seconds. Only 8 seconds. So how can you keep them hanging around on your website to get to know more about your products or services? Explainer videos can help you do just that, it make your visitors stay longer on your website and increase their attention span from an initial 8 seconds to 2 minutes on average.

Social Media Favors It

Did you know that?

• People share over 2000 videos per minute on Twitter.
• On Facebook, videos are shared 12x more than both text and image combined.
• In Youtube, the second largest search engine and the third social network, educational videos (explainer videos included) make 67% viewership.

Explainer Videos Produce Sales

• Explainer videos increase conversion rates from 20% to 60% on average.
• Customers are 85% more likely to buy after watching an explainer video.
• 52% of US-based marketers mention marketing videos as the content with the best ROI. And half of customers take action like download, subscribe, like, you name it after watching these videos.

Explainer videos when done right, can give you a huge advantage over your competitors in helping you convey your solution to a problem in an engaging and appealing way.

Repurposed Webinar Content and Interview Videos

You can also record your webinars and break them down into small chunks so that viewers who are looking for a solution for any specific problem can find them quickly. Slowly, this helps build your reputation and authority in the field.

Additionally, thought leadership interviews with company executives or industry experts about a hot topic in your niche are widely shared and can bring a lot of leads to your funnel.

When putting at the top of the funnel, explainer videos together with repurposed webinar content and videos interviewing company executives and industry leaders add a human touch to your brand and make prospects feel more connected with you. And this should end up in a call to action to help them determine what to watch or do next in later stages of the sales cycle. Once viewers feel interested in your videos, your job is to guide them and walk them down through the funnel.

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Team Visual Contenting

Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.

It’s what we do at Visual Contenting.

We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.

It’s time to TELL YOUR STORIES WITH PICTURES!!!

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