It’s not enough for a marketing professional to realize it’s time to get serious about spreading the word about a …
8 Guidelines for Evaluating a MarTech Strategy
A thoughtfully created marketing technology (MarTech) stack can get companies closer to their goals. However, some professionals feel compelled to …
12 Marketing Statistics Every Retail Brand Needs to Know in 2020
The COVID-19 pandemic continues to disrupt the world and change the ways people do business. For example, retailers should expect …
5 Business Trends that Reveal the Value of Online Marketing
Before 2020, some businesses were relatively slow to catch up to the digital age. Small mom-and-pop stores preferred to deal …
8 Signs It’s Time to Redesign Your Website
In web design guides, there’s always a lot of talk about engagement, bounce rates and total visit times, along with …
7 Ways COVID-19 Permanently Changed the Marketing Industry
The marketing industry is like most others in that the COVID-19 pandemic drastically affected how marketers do their jobs and …