An item’s packaging may seem like a relatively minor selling point. However, it can strengthen your brand image, make people …
6 Reasons to Make Virtual Events the Cornerstone of Your Marketing in 2021
One of the great things about the internet is how it facilitates virtual events. People can gather and share perspectives …
6 Video Marketing Predictions for 2021
As 2020 nears its end, many marketing professionals are ironing out plans for how they’ll promote products and reach customers …
6 Cloud Marketing Trends to Watch for in 2021
Cloud marketing is an emerging term that describes a company’s collective digital marketing efforts. The goal is to reach customers …
What Marketing Strategy Is Best for Your Business?
It’s not enough for a marketing professional to realize it’s time to get serious about spreading the word about a …
8 Guidelines for Evaluating a MarTech Strategy
A thoughtfully created marketing technology (MarTech) stack can get companies closer to their goals. However, some professionals feel compelled to …
12 Marketing Statistics Every Retail Brand Needs to Know in 2020
The COVID-19 pandemic continues to disrupt the world and change the ways people do business. For example, retailers should expect …
5 Business Trends that Reveal the Value of Online Marketing
Before 2020, some businesses were relatively slow to catch up to the digital age. Small mom-and-pop stores preferred to deal …
8 Signs It’s Time to Redesign Your Website
In web design guides, there’s always a lot of talk about engagement, bounce rates and total visit times, along with …
7 Ways COVID-19 Permanently Changed the Marketing Industry
The marketing industry is like most others in that the COVID-19 pandemic drastically affected how marketers do their jobs and …