Keeping employees interested in workplace safety and compliance training can be a challenge. After all, most workers would rather get …
Unlocking the Power of Employee Feedback Loops in Shaping Internal Marketing Campaigns
An employee feedback loop is a two-way communication system between workers and leadership. Ideally, it is open, and staff can …
Influencer Marketing: A Growth Marketing Powerhouse
Recall a recent instance of scrolling on TikTok or YouTube. How easy is it to be compelled to purchase a …
Promoting Financial Literacy With Digital Content
The internet is full of dubious financial advice. Amid all that misinformation and people having more control over their money …
Why Generative AI Can’t Replace Marketers
Will generative artificial intelligence (AI) soon replace marketing teams? It’s unlikely. AI models like ChatGPT and DALL-E are amazing pieces …
How Can Ongoing Training Enhance Creativity and Innovation in Marketing?
When should an employee’s training stop? The best companies to work for would say it never does. Savvy marketing companies …
Building the Bridge Between Marketing and Finance
The way marketing and finance departments work together can help or hurt a company. While each department has different objectives …
How Much Student Debt Will You Have From a Marketing Degree?
Is a marketing degree worth it when factoring in student debt? People with marketing degrees can earn a lot of …
Marketers Need to Care About Cybersecurity
Marketers are a core part of businesses’ cybersecurity initiatives. Many people may see security as an IT department concern. However, …
Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value …
Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …
Mental Health Marketing Done Right
Every company should care about the mental health of their staff, partners and customers, and with that comes mental health …
10 Resume Tips that Will Get You An Interview for An Advertising Job
Today’s employment landscape is full of uncertainty, and crafting a standout resume is more crucial than ever — especially for …
7 Marketing Risk Management Mistakes to Avoid
Imagine a marketing professional about to launch a new campaign. They’ve devoted countless hours to planning, strategizing and envisioning its …
How and Why to Use TikTok for Real Estate Marketing
All real estate agents should learn about TikTok. This app exploded in popularity over the past few years, and all …