In Gen Z Have We Raised a Generation of Bloggers?

A lot of buzz was created in the working sectors by the millennials. Millennials belong to the generation born between 1980 to 1995. One of the classic examples of millennials who achieved popularity and earned his first billion by the age of 23 is Mark Zuckerberg. However, a lot has been spoken and heard about the millennials. The future now belongs to generation Z.

Generation Z is the generation born after the millennials. This generation was born between 1986 and 2015. Gen Z has already started entering the workforce and is taking charge of the market with a storm. This generation has successfully emerged as the next big thing and has gained a lot of attention from trend forecasters, market researchers and cultural observers. Commonly known as the digital natives, Gen Z grew up watching the release of the first iPhone. This generation has also witnessed the digital revolution where the regular TV got replaced by video streaming services and where people started making virtual friends and community groups on social media platforms.

With digitisation playing the chief role in the evolution of Gen Z, by no doubt we can say that this generation is more inclined towards everything digital. Similarly, when it comes to working profile, a majority of Gen Z people who enjoy creative writing have chosen to blog as their platform and have started earning money and gaining popularity at a very young age. To understand whether we have raised a generation of bloggers, below are some points which will explore the reasons why people from Gen Z prefer to become a blogger over other mainstream career options.

The media consumption habits have changed

While Gen Z closely follows millennials, there is a huge difference between their habits. When it comes to media consumption, gen Z use completely different social media platforms, visit different websites, use different apps for their day to day activities and even use different video streaming platforms for entertainment. Additionally, as compared to millennials who used a limited number of entertainment modules such as TV, Facebook, Twitter and Pinterest, Gen Z uses a variety of social media channels and apps such as Netflix, YouTube, Instagram, Snapchat, TikTok, LinkedIn, etc.

As marketers observed the unusual pull of gen Z toward digitisation, they shifted from traditional marketing ways to modern marketing ways. TV and radio commercials could now no longer influence people to try a different brand or service. Opinions and feedback from favourite bloggers and influencers play a great role in influencing the purchasing decision of the new generation. As the blogging platform has a huge demand and does not need any formal qualification, anyone with the right knowledge and aptitude to convey a message can get into blogging. Thus, making it easy for Gen Z to become full-time or part-time bloggers.

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The working culture has changed

Although millennials played a huge role in introducing the world to digitisation, Gen Z is here to take control and shape the future of digitisation. Millennials believed in a shared economy where people worked with each other. However, as we enter the modern economic reality, Gen Z is ready to challenge the norms by changing the shared working space and taking complete control of their work. Blogging is a platform which allows people to work independently and take both credit and criticism for their work. This also gives Gen Z an opportunity to be more open towards taking risks and enjoy the complete benefits of their work.

Furthermore, unlike the millennials who were bound to 9 to 5 jobs and their work cubicles, Gen Z believes in working at their own pace and from their own comfort zone. Bloggers get the freedom to decide their working hours and working places. With just a laptop and a good internet connection, bloggers can earn income while travelling the world. Also, to become a blogger you just need to be passionate about researching your favourite topic be it science, technology, sports or fashion and presenting your views in front of your audience through your blog. Hence, getting a chance to work remotely and earning money for following their passion is something which interests Gen Z the most.

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Freedom to express yourself

The earlier generations have witnessed an era where they had to fight to get freedom. Whether it is political, racial or social freedom, these generations fought harder to be free. Although the struggle still exists, Gen Z is freer to choose their path and lead a life of their choice. Gen Z is the first generation to grow in a digital network formed up of Instagram, Snapchat and YouTube and are constantly surrounded by Subscribers, Likes and Followers. As gen Z is steadily curating this new form of socialization, they believe in changing the norms and freely expressing their views.

Gen Z is more focused on seeking the freedom to be themselves and not be a part of the system. They make their own paths and take pride in successfully walking and falling apart on their self-made path. With the power of internet on their fingertips, this generation doesn’t want to limit their views to themselves. Instead, they want freedom of speech and the right to present their opinions.

Additionally, Gen Z strives for financial freedom instead of depending on pocket money or a single income, Gen Z wants to start making their money early and from multiple sources. As being a blogger doesn’t need an age limit or a formal commitment to only pursue one profession, students can start blogging while continuing their studies or full-time professionals can take the support of blogging to make an additional income. Additionally, Gen Z will not be dependent on the pension schemes after their retirement and will prefer more fluidity in life than financial strain. Blogging will facilitate Gen Z to cash out more money from multiple points throughout their lifetime.

Thus, as we cannot raise our kids for the world we were born in, we must raise the new generation to be more independent and confident. The future will be more digital and will hold ample of opportunities for bloggers and we can take pride in raising a generation of bloggers.

Ellie

Ellie Richards is an online Marketing Manager for Original PhD, specialising in PhD Proposal writing help. She is passionate about researching and writing on various topics, including Education, Marketing, and Technology.