Feeling overwhelmed with how exactly to refine your digital marketing strategy? Let the following tips be your guide.
1. Constantly Adapt Your SEO
Not only is it essential to have proper SEO implemented into your marketing strategy, but you also need to be aware how fluid SEO trends can be. Your keywords need to be constantly updated in order to fulfill the changing search terms of your consumers, as well as being aware of what content is more popular. As local SEO is changing rapidly with improved ways to gain traffic, it’s essential always to make sure your marketing is changing along with it.
2. Create a Digital-Friendly Brand
If you’re in the first stages of your brand design or looking for a re-brand, you should ensure that your brand is digital-friendly. This means ensuring that it’s fully equipped to be shared, copied, and translated to every online platform possible. Some products and brands are more suited for an online presence than others, but that doesn’t mean you shouldn’t make your brand as digital-friendly as possible. You should consider a simple tagline or a logo which promotes your message in a simple way, so that your brand can easily be posted on social media sites, for example, without needing elaborate background information.
3. Invest in a Good Domain Name
Your website URL will make a massive difference to your marketing strategy. Ideally, this should be the name of your business, although it’s not always guaranteed that a domain name won’t already be taken. That’s why it’s important to do your domain research and invest in the most suitable domain name. This is a worthy place to put your money, as your URL will be what every consumer sees when they click on to your website, and suitable URLs can better help SEO, too.
4. Be as Social as Possible
Social media is a gateway into a new realm of digital marketing possibilities and the ideal way to communicate with your target market. Consumers like to see up to date and relevant content posted to social media on a regular basis. If customers can see that you haven’t posted in a long time, this can deter them, as individuals prefer an active business account to one which has fallen to neglect. Always fit social media into your marketing schedule, or employ an individual to handle that side of the business.
You should also use social media to instigate trend research and join in conversations wherever possible.
5. Embrace All Methods of Advertising
The online world has opened up many new avenues for advertising opportunities, most of them free and some of them paid for (which are still worth investing in). You can opt for advertising banners on websites, social media posts promoting your services, guest blogging to better advertise your business or sponsored posts on social media and Google.
If you’re serious about your advertising, you should leave no online stone unturned. It’s also important to remember to tailor the tone of your advertising depending on which method you’re using. Facebook advertising, for example, may require a different tone than other forms of advertisement.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
