Wellness is booming. Everyone wants to know how to live a more balanced life as we learn more about what keeps people feeling happy and healthy. With most people leading stress-filled lives and participating in a 24/7 work culture, taking the time to slow down, breathe, and focus on wellness is crucial.
If you’ve gotten in on the wellness trend, then you know that there’s a lot of room in the market for everything from essential oils to yoga videos. Globally, people spend trillions every year on wellness, with $702 billion spent on nutrition, weight management, and healthy eating alone. Another $1.1 trillion goes to anti-aging, personal care, and beauty products. In such a robust market, there are lots of opportunities for wellness brands to scale.
Scaling takes strategic marketing, regardless of industry. In the wellness sector, social media is a powerful tool for promotion. Many people use their social media profiles to engage with wellness brands, get recommendations from friends, and click on ads. It’s an industry that’s extremely well-suited to social media marketing and wellness brands that want to scale and grow need to learn how to leverage social media for profit and brand awareness.
Social media marketing can be time-consuming. Brands need to post consistently and those posts need to reflect the brand’s voice and aesthetic. Creating and posting that content can be challenging, but there are lots of great tools that can help. Software like Google Analytics and Hubspot can help manage analytics, while tools like Hootsuite, Sproutsocial, and Mention are designed specifically for social media marketing, scheduled posting, and content management.
Your wellness brand can thrive in today’s world. But to grow and scale, you need to get the word out. Take a look at this infographic from the School of Business at The George Washington University, for more information on social media marketing for wellness brands.
The George Washington University
Janice Cooper is a data visualization specialist and data scientist who is always looking to share statistical information on culture, current events and marketing.
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