The concept of online tutoring is one of the best things that has happened to the phenomenon of education in its entire history. This is mostly due to the fact that people interested in developing or improving their skills are no longer restricted by locally available courses. This education model also makes these courses more frugal, as well as easier to fit into your schedule. This means that one can attend a course without having to take some time off their day job. As for people who are trying to make it in this industry, proper marketing is the key to success. Turning to social media is the logical first step and here are five great tips on how to get the most out of it.
1. Produce great content
The first thing you need to do is establish yourself as a figure of authority in your respective field and the only way to do so, without actually working with people (this comes later) is to make a great blog. Now, what makes blog great are two things. First, there’s the issue of design, optimization and responsiveness, which is something that you can do on your own or hire a designer to resolve for you. Second, you need to produce quality content.
The best way to do so is to A) choose a proper topic, B) take your time to write it and C) hire someone who’s good at it. The issue of picking a suitable topic depends on knowing the interests of your target audience, which is why you need to invest a lot of time and effort surveying them. As for the time, it takes about 3 hours and 28 minutes to produce an average blog post, yet, you shouldn’t shy away from spending more than 6 hours if that’s what it takes. Finally, there are a lot of great guest bloggers out there for you to discover and create a great collaboration with.
Needless to say, all of this content should be posted on your blog first and then shared on social networks.
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2. Using an adequate format for the network
When promoting your business, what you need to keep in mind is the content format that you’re using. For instance, if you want to post a podcast episode or a clip that’s longer than 10 minutes, YouTube is your safest bet. This is due to the fact that YouTube audience usually has that kind of patience, while the Instagram audience simply wouldn’t put up with it. On Instagram, you should stick to short videos, GIFs, images and memes. Even cartoons and animations can be quite effective. When it comes to Facebook, even old-school statuses can be quite effective.
3. Provide a direct link
Another thing you need to understand is the fact that you need to drive people to your website where they can check out your offers, see your prices and directly interact with your brand. This is why you need to send them directly to your online tutoring platform in order to help them do some research on your offer. Unless you’re specializing in a field, make sure to present them with all the categories that you are tutoring in, straight away. Other than this, make sure to leave your contact and even offer some testimonials as an additional conversion tool.
4. Use sponsored content
On social media, the best way to enhance the effectiveness of your marketing is to grow your audience. Keep in mind, however, that this method isn’t really omnipotent. The reason behind this is quite simple – the majority of social networks (spearheaded by Facebook) are promoting sponsored content and deliberately sabotaging the organic reach of your content. This isn’t always the case but it’s noticed that the majority of these platforms treat posts uploaded by businesses differently than they treat those uploaded by individual users and accounts.
5. Use appropriate hashtags
The next thing you need to bear in mind is the importance of using appropriate hashtags. The best way to approach this is to look at these hashtags as keywords. Now, due to the fact that there’s no actual limit to how many hashtags you can use, it’s possible for you to cover as much ground as possible. Just keep in mind that nonsensical hashtags increase your bounce rate, which is something that you definitely want to avoid. Other than this, keep in mind that tags are just as important.
Practice makes perfect, so don’t be reluctant to experiment when it comes to your use of social media content. Also, remember that promoting your business on social media might just be a method that you’ll get to use every single day. For this very reason, the sooner you develop these essential skills, the better.
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Diana Smith is a full time mom of two beautiful girls and a passionate blogger. In her free time she enjoys exercising and preparing healthy meals for her family.
