Over the last couple of years, travel blogging and blogging, in general, have become a very popular way for talented writers to start their own gigs, build themselves names, and explore their interests free of 9 to 5 shackles. Some would say probably too popular. Yes, with over 4 million blog posts published every day, the writing topics are becoming beaten to death and the whole market saturated.
The only way you can stand out from this incredibly dense population, share your passion for travel with wide masses and making a living out of it is to seriously raise your content game. Here are a couple of tips that should help you do so.
Find an Interesting Niche
Anchoring your writing into some specific niche is the easiest ways to make your content sharper and more focused. People are slowly getting tired of commonplaces and look out for new angels to explore familiar topics. So, instead of exploring the world on a surface level, why wouldn’t you look at it from the perspective of a backpacker, a foodista or a disabled person? Of course, adopting this style of writing means the niche you are going to explore has to be close to your heart, so take some time to go through your strengths and weaknesses to where your affinities lie.
Let Your Personality Shine through
One of the main reasons why people decide to follow your blog is not because you are writing something new. There are very few places on Earth that haven’t been immortalized in one post or another. People are following you because they want to hear your unique voice, read your unique opinions and, above anything else, want to know your personal experience. In order to find that voice, you'll need to let loose, tirelessly experiment and spend countless hours behind a keyboard, but believe us, it's worth the effort.
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Be Original When It Comes to the Topics
So yeah, the world is already well-explored and documented. That doesn’t mean that there still aren’t more than a few places worth writing about. So, check the website like winc.com.au for the quality equipment that will give you greater autonomy and set off to the hard to reach locations and often overlooked cities and countries. Readers like the stories of underdogs. Your writing will become all the more appealing if you manage to make a strong case for these places that still haven't registered on the tourists' radars.
Avoid Tired Clichés
The spicy taste of Orient… Great White North… Beautiful, stunning, breathtaking… Yeah, these things have become tired even before blogging was a thing. The reason why we fall into the trap of constantly repeating these words is that we all try to emulate the writing styles that produce results. Obviously, you need to break off from these constraints. So, instead of using the tired phrases to describe the things you find fascinating, expand your vocabulary and try to explain to the readers why you find them so fascinating in your own words.
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Be Honest with Your Readers
Remember, you are trying to tell your audience a story about your travel experiences not to sell them real estate – there’s no need for excessive sugar-coating. Now, if you don’t want your blog to feature an overly negative tone, you can put a funny twist on the mistakes you make, and write about the problems you’ve faced without judgment. But, it’s still important to mention those things. If you appear overly enthusiastic about everything, even the things that are objectively annoying, the readers will see through your ruse and deem you artificial.
Make Your Content Applicable
Aside from being engaging, quality content needs to provide the readers with useful information that can be applied in the real world. However, you need to be the right balance between being informational and being pushy. Do your best not to cross the border where you'll start degrading your readers and ordering them what to do – especially when you are writing about the problems you've faced. Instead, let them draw their own conclusions and interpret your material in their unique way. Yeah, it's hard, but it makes your content so much more worthwhile.
We hope these six tips will give you some ideas of how good travel blog content should look in 2019. The life of a blogger is beautiful and inspiring but only if you manage to sharpen your writing skills and rise above the extensive competition. And, all that starts with good ideas and countless hours of practice.
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Diana Smith is a full time mom of two beautiful girls and a passionate blogger. In her free time she enjoys exercising and preparing healthy meals for her family.
