Content marketing can be defined as the process of creating, publishing, and distributing the material to a target audience to bring customers to your business. It’s a vital component of any company’s marketing strategy in the digital era, as it fills the need that today’s consumers have for relevant, creative, and compelling content from the brands they value.
This is done through the blog on your website, your social media accounts, videos, books, and any other type of digital material that is relevant to your audience. Of course, no business owner should be obligated to carry out this lengthy and intricate process themselves, which is why you should enlist the help of a reputable content marketing agency.
To help you get a better picture of how content marketing will benefit your business, we’ve listed five compelling reasons to start incorporating it into your marketing strategy today.
Important for SEO
Your blog is one of the most important parts of your website. If you’re sharing valuable, useful information on your blog, your website will rank much higher in search engine results pages than if you post spammy sales copy.
You want the visitors streaming into your website to be there because they’re genuinely interested in your business. A large part of what content marketing agencies offer is exactly this - relevant, valuable information that brings people to your website and draws their interest towards your products or services.
Builds Brand Awareness
In the same way, content marketing helps with your SEO ranking; it also creates awareness around your brand as more people will be visiting your website. Your audience will have much more trust in your business if they found you organically while looking for something as opposed to finding you from a banner ad.
With the way social media works today, good content will be shared more than once, which means your high-quality posts will find their way onto the screens of more people than you can ever imagine.
Creates Returning Customers
Many successful businesses post content frequently to bring people back. For example, Moz.com has “Whiteboard Friday,” a weekly segment where they share helpful, valuable content with their audience. Because this content is in line with the interests of their audience, those people keep coming back for more.
Builds Authority
If the content you’re sharing is relevant and factually correct, your audience will consider you an expert in your industry. This goes a long way in building brand authority, thus creating more trust in your brand and building confidence in your audience when the time comes to buy your products.
Quality Content Gets Shared
If the posts on your blog can answer a common question, solve a common problem, or provide engaging, insightful content, then people will share it. Think of it as free advertising that brings in the right type of leads, i.e., ones that convert.
This list could quite frankly go on and on, but these reasons paint a clear picture as to just how important content marketing is. Your best bet would be to find the right agency and start today.
I am Sarah,
Working as a Digital Marketing Manager at Marketing This Year. I love to explore, analyze, and talk to create an effective strategy about SEO, social media marketing, and how they help businesses to expand their growth.
