$15 billion in projected influencer marketing investment. That’s a pretty sure sign that 2022 will be a banner year for influencers across multiple platforms.
TikTok continues to see explosive growth because of its contagious and addicting content. The platform is seeking to capitalize on its loyal user base and growing influencer network by building out social commerce tools.
Meanwhile, other platforms, with Instagram leading the pack, are also focusing on creating tools that boost engagement, provide opportunities for increased influencer revenue generation and make their sites even more attractive to influencers.
SocialPubli.com, an online platform that connects marketers and influencers, has analyzed the latest global happenings in the influencer market and developed an infographic highlighting key influencer marketing trends for 2022.
The infographic shows influencers and brand leaders what’s coming down the pipe during the next year and highlights mutually beneficial opportunities for influencers and marketers to leverage partnerships.
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