A website that is viewed only once is not getting its value. Every business, blog, and person want repeat visitors. Repeat visitors are how you grow an audience, repeat and loyal customers, and how you can establish your business. If someone only visits your website once, they aren’t engaging with all that your brand can be, and they aren’t there to help you continue to succeed.
A website that is worth revisiting offers value at every turn. First, you need a site that is beautiful, easy to use, and has a purpose. Yes, you will use social media, PR, and PPC marketing to bring traffic to your site, but your site needs to sell those visitors on the idea of coming back of their own violation. This is known as “soft selling,” where, instead of aiming for a sell the first time someone visits, you instead get them to sign up to newsletters or follow you on social media.
Creating a website worth revisiting can be daunting, but with these tips, you will get started on the right foot:
1. Have a Beautiful Website Created by Professionals
The best way to get started is with a beautiful website from the top rated web design agency in Birmingham, ALT Agency. You want a website that is unique, that is perfectly on-brand with your business, and one that is perfectly responsive to desktop and mobile? You need a professional agency behind the design. Bring ideas you like, as well as the sort of experience you want to offer your customers online and trust them to take that and transform it into a website that perfectly encapsulates your business.
2. Add Value to Keep Visitors Returning
There are so many ways that you can add value to your website and to your brand as a whole. Offering these additional services and content for free will encourage visitors and customers alike to return again and again to your site. This way, they may buy more items while they are there, or if you offer a subscription service, they will be made immediately aware (and be more inclined to get started with) the new subscriptions you offer.
Some examples of how you can keep visitors returning include:
- Maintaining a great blog (and associated newsletters)
- Hosting digital events and discussions with key people in your industry
- Having secret sales or flash sales
- Offering digital workshops or how-to tutorials to help customers get more out of your products or services
- And more
3. Reward Loyalty
Giving people a reason to return is the first step, rewarding loyal customers is another. There are a few ways that you can do this. For example, you can offer points for every purchase so that your customers can get special discounts or even access to a special range of products as a reward for frequent purchases.
You can offer customers who have been with your subscription for so many months a discount that will continue to apply. This rewards them and encourages them to continue with their subscription.
Give discounts or rewards for referrals, for repeat business, and for longstanding business. There are so many options out there, and doing this can keep customers around for years, allowing you to grow your business with a stable customer base exponentially.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
