Did you know that our brains respond to visuals a jaw-dropping 60,000 times faster than text? We love visuals and this could not be more clear in the way that we market today. Simply put, visuals are well-known to be much more interactive and engaging for its viewers. Think about video alone, with Wyzowl reporting 86% of marketers noting that video has helped them increase their website traffic.
Graphic design plays an integral role in creating a story around products and services. If you aren’t on the top of your game when it comes to designing those beautiful visuals that convert, you are not using digital marketing as effectively as can be. When it comes to mastering the art of design, it’s better not to wait. These easy and effective methods will get the ball rolling.
Why digital marketers need to know graphic design
Graphic design is a well sought-after skill today, especially for marketers. Brands today that have established a legitimate graphic design strategy have implemented strategic branding into the mix, increasing the ability for a customer to recognize your brand simply by image alone. Alternatively, poorly executed design makes a brand look cheap, untrustworthy and unprofessional.
These are some reasons at the top of our list for marketers to learn graphic design today.
Saves Time
It can be challenging to convey that picture-perfect vision that you see in your head to a designer. Eliminate all of the extra time spent going back-and-forth with your designer who may find it difficult to understand your POV by doing it yourself. No matter how many times it is explained, the nuances of design are often lost in translation. The best results come from bringing it to life yourself.
Spend Less Money
Doing it in-house can positively impact the bottom-line and money is a huge factor especially for start-up and smaller businesses that have a minimal marketing budget. For these businesses, every dollar can make a difference.
Today, It’s Easy!
Learning the art of graphic design is easier today without solely relying on the complexities of tools like Photoshop. There are a wide range of online graphic design tools available at our disposal that are easy to learn and use. Many of these online platforms have a variety of courses and videos available to help you learn.
How to get started
There are many free graphic design tools available today that are simple enough for the novice web user to create beautiful graphics that represent their brand effectively. The challenging part might be identifying exactly where to start. This list will set you well on your way.
Consider online graphic design tools
PosterMyWall is a free online design tool that allows individuals and companies to create marketing designs like a pro, with little to no prior graphic design knowledge required. With thousands of templates ranging from flyers to posters and social media posts, there is a suitable option for any occasion.
Once the perfect design is chosen, most elements are fully customizable. Its drag-and-drop functionality makes it easier than ever to alter elements like layout and images in seconds. The need to create beautiful images and videos entirely from scratch - a process that takes valuable time and money - is no longer necessary.
Dive in with tutorials
Learning any new tool can be overwhelming, even if it is intuitive. Whether you are lacking creative inspiration or want to understand how to use a feature more to your advantage, PosterMyWall offers dozens of in-depth guides, ranging from the beginner’s basics to advanced design techniques, like creating full-fledged menus using its platform.
And then try something different!
Implement the beautiful photos and videos that you have created onto Wix, one of the best free website builders on the market. Similar to PosterMyWall, this builder is perfect for beginners who are new to the world of web design. On Wix, its users can create, design, manage and develop a unique branded online presence that converts. Its templates are easily customizable to ensure that this can be accomplished fast. The internet isn’t such a daunting place for beginners anymore!
Wrapping it up
Feeling the need to rely on a graphic designer can be extremely frustrating, especially for marketers today who are in a highly-coveted niche that requires a wide range of skills to be successful. The best marketers have a unique blend of capabilities. It is much more valuable for a company when a marketer can provide creative copywriting with appropriate images and videos in one overall service.
Designing graphics in-house can save time and money while enhancing creativity and tools like PosterMyWall make it easy and intuitive to do so. Try your hand at it today!
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
