About 42 percent of all people in the world have a social media account. This means that regardless of who your target audience is, chances are that there’re the social networks waiting for your outreach. Still, knowing that you have the option of reaching them is definitely not the same thing. You need to learn how and when to engage your audience and how to promote your content and your brand presence without creating a negative effect. Here are several tips on how to promote your small business on social media with the greatest results.
The customer lifecycle
The first thing you should focus on is the customer lifecycle. This is the phenomenon that implies that a person has to undergo several stages before becoming a paying customer. First, they have to become familiar with your brand (the brand recognition stage). Then, they have to learn a thing or two about you (the brand awareness stage). Most importantly, you need to understand that social media has a place in this process. According to social media statistics, about 54 percent of all social media browsers use these platforms to check out products before they buy them. In other words, it’s a perfect place for you to showcase your stock.
The best time to post on social media
Another thing you need to understand is the fact that different platforms and different demographics have different best times for posting. This, however, depends on what you’re looking for. When aiming for engagement in the form of shares and likes, Wednesday between 9 a.m. and 2 p.m. seems to be the optimal time. This is because people prefer to browse social media halfway through their workday. If looking for comments, however, you could perhaps go for Friday or Saturday. Just make sure to look for data that are based on your specific situation.
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Choose an appropriate format
Not all content formats are made the same. In the modern world, people are more likely to pay attention to an infographic than to read through a fat slob of text. At very best, they will skin through it. Infographics, on the other hand, get all the attention that they deserve. The most successful is definitely the video format and Facebook users alone can watch as much as 100 million hours of video every single day. Still, this doesn’t mean that any format will do. Instead, you might need some assistance from professionals, so reaching out to video production Sydney veterans for advice might be a good idea.
Twitter is the news outlet
The next thing you need to keep in mind is the fact that your Twitter announcements carry more weight than any other form of social media publishing. Why? Well, because in the 21st century, Twitter is seen as more of a news outlet than a social media platform. You see statesmen and major organizations sending public announcements on Twitter. You also see news reporting these tweets as sources of information. People are getting fired and scrutinized for things they’ve tweeted a decade ago, which is why you need to be extra careful what you post. Remember you may delete the announcement but you can’t be sure that there are no screenshots stashed somewhere.
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Humanizing your business
The next thing you should do on social media to benefit your brand is to act as an individual user. Role-play a scenario in your brand is an actual human being. What kind of posts would they comment on? What kind of comment would they leave? Interact with your audience and share their posts! Comment on their posts! Everyone likes attention and preferential treatment. Think about it, they’re doing the same for you so why wouldn’t you return the courtesy.
Consider the circumstances
One last thing worth keeping in mind is the fact that social media statistics and strategies evolve on a regular basis. Just because something held through yesterday, this doesn’t mean that things are still the same. This is especially true amidst this epidemic, that has transformed the global economy and the business world. The world of digital marketing has also transformed in many ways, ranging from preferred methods of advertisement, all the way to content focus. All in all, some of your old social media promotion strategies might need a slight rework.
In conclusion
In the end, there are many variables that you have to keep your eye out for. Just because you have various personal social media profiles, this doesn’t mean that you know how to promote your small business on social media, let alone promote them successfully. This is a business decision and it requires a strategic approach. So, do the math, study the necessary statistics and try to make your own plan. Remember, there are no one-size-fits-all solutions when it comes to marketing. So, try to find a combination that works for you.
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Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.
