Goal-Oriented Content: How to Create Content for Links, Engagements, and Conversions

Anyone can write content, but what will set you apart is knowing what great content is all about. Fortunately, the formula to successful content marketing isn’t that hard to crack. There’s no shortage of advice from subject experts on how you should approach content development, creation, and promotion.

More than the number of blog posts you produce week after week, what you need to be paying attention to is the type of content you’re sharing. Marketers agree that goal-oriented content should top the list of requirements.

As the name implies, goal-oriented content requires that you write with a specific purpose in mind. Most likely, your marketing team has its sights set on getting linked to by other authoritative sites. The more quality inbound links you get, the higher your content gets pushed on the search engine results pages (SERPs). Ultimately, getting a good position on SERPs makes your content and brand more visible to search users.

Audience engagement is also an essential aspect in creating content. While you may consider it an achievement when people consume your content, you can aim higher; for instance, get more likes, shares, mentions, or comments. These engagement signals help drive more people to your site, which can then allow you to educate visitors about your business.

Last but definitely not least, you need to design your content for higher conversion metrics. Use your content to get people to act on your offers—whether that’s a sign-up, download, survey, or ultimately, purchase.

Once you know what your goals are, you can then map out a proper strategy and decide on things, like your content format, audience targeting methods, marketing channels, optimization techniques, and so on. Needless to say, your efforts can only pay off, and your goals come to fruition when there’s a perfect match between your content and the strategies you use.

Read through our featured infographic to uncover concepts, examples, and best practices in creating goal-oriented content.

Jo-anne Bisenio

Jo-anne is from Spiralytics Philippines. She aspires to have a career in Digital Marketing, preferably in the Social Media sector. On her free time, Jo-anne likes to watch films related to history, indie and rom-com and sometimes Jo-anne would go to places and take photos of its architecture.