Pictures in Numbers: Some Notable Facts and Stats on Video Marketing

Let’s presume you have a perfect product or service to offer to a massive audience. You worked hard, your team put huge efforts into it, and the investments extended to create something you envisioned were enviable. What to do next? A smart choice is to go one step further in terms of marketing what you made to those who you think would find it useful.

This is where digital marketing steps in full-force. As the experts of this industry helped it grow enormously, there are a plethora of options to put you out there. Still, there is not a shadow of a doubt that video advertising reigns supreme and has no intention of giving up the crown.

Attention-Grabbing Facts and Stats about Video Marketing

Your website visitors are much more likely to browse it for a longer time if there is video content on your landing page. In fact, 2.6 times more. Your website visitors are much more likely to browse it for a longer time if there is video content on your landing page. In fact, 2.6 times more. Share on X
Social media are notorious for getting a lot of ad revenue. Even 88% of global marketers choose YouTube for their digital marketing campaigns, 78% use Facebook, while 67% choose Instagram. About 43% of marketers pick Twitter, and Snapchat is used with about 10%.
About 86% of businesses choose to provide video content on their official social media, and 77% make sure they post videos to their websites regularly. About 86% of businesses choose to provide video content on their official social media, and 77% make sure they post videos to their websites regularly. Share on X
People who watch videos regularly enjoy the material that lets them unwind and relax, get to expand their intellect and cultural perspective, browse tourist destinations, or progress in their hobby or field of interest.
Facebook holds the status of one of the most dominant video-carrying media ever. Each day, it attracts over 500 million individual viewers and 8 billion views. Facebook holds the status of one of the most dominant video-carrying media ever. Each day, it attracts over 500 million individual viewers and 8 billion views. Share on X
People aged 18 and above in the United States consume over six hours of videos every day on average. People aged 18 and above in the United States consume over six hours of videos every day on average. Share on X
Choosing to put a video on your site’s landing page could raise your conversion rate by an average of 80%. Choosing to put a video on your site’s landing page could raise your conversion rate by an average of 80%. Share on X
ROI is incredibly profitable for video users. Globally, 83% of marketers who put out video material are content with their ROI rates. ROI is incredibly profitable for video users. Globally, 83% of marketers who put out video material are content with their ROI rates. Share on X
According to projections, the yearly appropriations just for the video marketing industry would reach more than $103 billion by 2023. According to projections, the yearly appropriations just for the video marketing industry would reach more than $103 billion by 2023. Share on X

Forbes published a couple of very interesting studies on video marketing and its influence on certain target audiences. For instance, millennials are prone to ‘what the video says,’ as 84% of them said they have been targeted and sold a product through this medium at least once.

Another study focuses on the attention of potential customers. The human attention span is rather short, so you do not have a lot of time to catch their attention. Audio-visuals help a lot in this case, which is why statistically up to 4 times as many consumers enjoy watching a video ad to bland, empty-worded text ads.

Bottom Line

Building a name as a business or a company in the world saturated with almost all industries is complicated and depends on various factors, the main one being the product’s quality. However, this road can be made somewhat easier once you get to fully understand just how important it is to market and brand yourself well and put out creative digital marketing material, especially through video advertising. Do not stop learning about it - video sure is not going anywhere!