If you are running a blog, you must make it visible to search engines and visitors. To do this, you need the best SEO services to optimize your website for the search engines. That’s where SEO techniques come in. SEO means Search Engine Optimization and is centered on making the search algorithms work at your advantage. There are several elements you need to observe in your website to make it SEO friendly. These elements include your website design, user experience, and digital marketing. SEO works only when users click the website address.
Why Do We Need SEO in Our Blog?
To show you how important SEO is I will ask you only one question: How many times have you scrolled to the second page of Google search? Yap, probably once or twice, or maybe never! That is how important the first page of Google is. But how do you make sure that you make it to this page? Through SEO of course.
Without a superb SEO strategy, you will never be discovered. With that said, let's now look at why you need SEO for your business.
1. SEO Is Cost-Effective
Compared to other content outbound marketing techniques, SEO is quite affordable, and any website can implement it. SEO is focused more on organic search which is the active search that visitors conduct in their browsers. A visitor will always search for what interests him or her, and if your website appears on the first page of Google, it means that half of the battle is won. Additionally, SEO brings more quality traffic than outbound marketing because the users are already interested in the product or service.
2. SEO Increases Traffic
It is the part where we talk about snippets, which refers to a short description which the users find on the website, as shown by the search engine. They are placed under the website title, and their lengths are limited. Snippets are your ultimate chance to get that click because if the snippet doesn’t look engaging to the user, they will move on to the next result. A strategic way to make your snippets work for you is to compose them in a way that they can convince the visitor and make the user follow the link to your website. After convincing the user to click the link, the next thing is to make your website design work to your advantage.
3. SEO Creates a Better First Impression
At this point, I will also talk about snippets. A good SEO strategy will also include snippet optimization. Optimized snippets are usually straightforward and always clear to the point. They need to tell the visitor what your website is all about. For rich snippets, showing a thumbnail, rating, and a summary sends out trust signals to search engines and visitors. Your visitors will be more than willing to click when they see the preview.
4. SEO Helps You Fight Competition
If you have an effective SEO strategy, it will help you fight your competitors in a fair battle. Fighting for the top spot is a good thing, provided the competition is a healthy one. Additionally, it is only fair to say that companies that find themselves on the first page of the search engines have worked on their SEO, and so should you. Using the same strategy to fight your competitors is not an easy thing, but at least it will give you some insights on how well to counter their attack. You can analyze the SEO strategy that works for your competitors using tools and plugins. You can check out what search phrases, links, domains, to see how your strategy compares to theirs. The results will help you adjust your SEO efforts to counter their techniques.
5. SEO Builds Trust and Brand Awareness
When an effective SEO strategy has worked to your advantage, and you have just gotten your top spot, you will start getting recognition from visitors. You will be trusted and respected as a prominent blog. Companies that usually appear on the first page of Google tend to be respected and viewed as a trustworthy venture. If you are applying the right SEO efforts in your strategy, your blog name will be connected to specific keywords, and this will give you leverage as when readers enter those keywords, they are likely to find you. That’s the reason it is always good to target the right keywords that are relevant to your blog to ensure that every time they are typed, they bring out your business.
6. SEO Is An Investment, Not A Cost
When trying to implement your SEO efforts and it cost you some amount, don’t think about it as money but rather as an investment that will guarantee you results. Comparing SEO to other methods of campaigns, the leads, conversions, and website exposure that SEO brings, the costs become an investment in the success of your blog. The quality of leads brought by SEO is higher than with outbound marketing since SEO targets interested readers or consumers.
7. SEO Is Measurable
Another thing about SEO that makes it unique is the fact that you can measure its effectiveness using several parameters. The beauty of it is that these parameters are estimated using practical analytical tools that can check for various changes in the website's ranking that confirm SEO effects or whether if it is working as expected. These tools can check for website ranking, trends in the traffic, and the increase of the conversion rate. You can use Google’s Webmaster Tools to get a complete picture of your SEO effectiveness. However, analytics requires professional knowledge. For an expert, these tools don’t give enough details and only show the effect of every single keyword on the overall performance.
8. SEO Works with All Search Engines
Just as I mentioned earlier, Google is not the only search engine, although most people only focus on it when devising their SEO strategy. It is not advisable as you should also think about other search engines as they also matter in your SEO strategy. The same strategy that you have implemented on your SEO is the same one that put you on top of other platforms such as Amazon or eBay. To look out for other platforms because they matter, and if it works on Google, it will also work on other search engines.
9. SEO Influences the Buying Cycle
Another great benefit of SEO is the fact that SEO works when users search for companies and blogs. It means that your blog is put where your customers can easily find and access your business when they search for it. It is a more sober approach of marketing, which is not so aggressive, and readers are willing to hear you out since you are not harassing them or bombarding them with ads and other intrusive messages. Readers don’t like being coaxed to do things that they are not willing to, and that is the beauty of SEO. Searches are all about questions that require answers, and if you are eager to provide that to your readers, then you would have solved their problem
10. SEO Helps the Business Reach Other Markets
The best thing about SEO is that it allows both small businesses and others to reach other audiences besides their locality. If you are running a small blog that has not yet covered some significant grounds, SEO will help you with that. You must be willing to invest in SEO to benefit in the long run. There is another layer SEO called “international SEO” that puts your blog to other markets out there. To set up SEO for an international market, begin by researching the cultural specific regions that you want your business discovered.
11. SEO Provides Valuable Customer Data
SEO allows you to analyze what your readers are searching for or what search terms they are using to look for your business. It enables you to know what keywords to target. It is very helpful to you as you will get those keywords that are not used by your competitors and use them.
12. SEO Works Even for Offline Businesses
The best thing about SEO is that you don’t need to work online all the time for your work to be discovered. You can still be visible through Google maps. You can list your business on Google with all your details including your physical address and other contacts.
13. SEO Improves User Experience
SEO is not all about being discovered. It also helps you improve the user experience. Your blog should be better structured, clean, and concise.
14. SEO Updates You on the Latest Web Trends
For your blog to remain relevant, you to use the latest trends of website development like making your site responsive to mobile devices and other latest technologies that improve user experience.
15. SEO Is Forever
SEO strategies work forever, and the only thing you will have to change is the approach. Otherwise, you are going to implement your SEO as long as your website lives. The rank that you will receive will last for a long time, even when search engines perform updates.
Conclusion
SEO is a crucial aspect of running a compelling blog, and you need to implement it whenever you are running your website. If you don’t know much about SEO, the best thing is to seek SEO services from experts.
Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.
