Today, 70% of people access the internet on their mobile phones. With this shift to mobile, and Google introducing the mobile-friendly factor for ranking, it is essential for business owners to adjust to mobile website design. Those who do not make websites adaptive to mobile undermine their site’s SEO potential: they risk appearing lower in mobile search and losing a number of potential customers.
Google’s study shows that mobile users have very specific expectations: they expect to get what they want in a fast and efficient way. To deliver the best mobile user experience your website should have a simple design that makes navigation easy. Design the site search functionality according to your users’ behaviour. Show your users that conversion happens on their own terms and make the users’ lives easier by reducing data entry.
One important aspect of mobile website design that might lead to higher website design cost is responsiveness. However, this feature will make your mobile website look good on all kinds of devices. Finally, since mobile-friendliness is all about the best user experience, you should think about usability, which will make viewing your website more pleasant and comfortable.
Market inspector created a guide to the top must-follow principles for mobile website design in the form of an infographic, to help understand different aspects of a good mobile website.
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